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Jordan PlatOutline How to Start SMMA (Jordan Platten Style)

Agency Plan


Agency Name



Davao Region




Company size



Php 100k - Php 1.5M / month

Pain Points

1. Lead Generation and Customer Acquisition - Pain Point: Construction companies often struggle with generating a steady stream of leads and converting them into customers. - Solution: An SMMA can develop targeted advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to attract potential clients. Utilizing SEO strategies and content marketing, they can improve the company's online visibility and drive organic traffic to their website.
2. Brand Awareness and Reputation Management: - Pain Point: Many small and medium-sized construction companies have low brand recognition and struggle with maintaining a positive online reputation. - Solution: An SMMA can create and manage social media profiles, post regular updates, showcase completed projects, and engage with followers. They can also monitor online reviews and respond to feedback, helping to build and maintain a positive brand image.
3. Customer Engagement and Retention: - Pain Point: Maintaining consistent communication with customers and ensuring high levels of satisfaction can be challenging. - Solution: Through social media channels, an SMMA can implement customer engagement strategies, such as regular updates, interactive posts, Q&A sessions, and customer testimonials. This helps in retaining existing customers and encouraging repeat business.
4. Content Creation and Distribution: - Pain Point: Creating high-quality, engaging content that resonates with the target audience requires time and expertise. - Solution: An SMMA can produce professional content, including blog posts, videos, infographics, and case studies, that highlight the company’s expertise and successes. They can also distribute this content across various social media platforms to reach a wider audience.
5. Market Research and Competitive Analysis: - Pain Point: Staying updated with market trends and understanding competitors' strategies can be difficult for construction companies. - Solution: An SMMA can conduct market research and competitive analysis to provide insights into industry trends and competitor activities. This information can be used to refine marketing strategies and identify opportunities for differentiation.
6. Project Showcasing and Portfolio Management: - Pain Point: Construction companies need effective ways to showcase their completed projects to attract new clients. - Solution: An SMMA can create visually appealing project portfolios and share them on social media platforms. This visual content can include before-and-after photos, project timelines, and client testimonials, demonstrating the company’s capabilities and success stories.
By addressing these pain points, an SMMA can help construction companies improve their online presence, attract more clients, and ultimately grow their business.

Business Goals

Delivering service
Making money

Potential bottle-necks


Offer Statements

We supply your construction business with monthly qualified leads, with no effort from you.
2. Specific guarantee
Get 5 more qualified leads within 30 days, or you don’t pay

Website Development

Build it on because of free plan

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