AI-BO is building a better way to do market research in Africa.
AI-BO is an African market research tool that turns surveys into an engaging, real-time conversation. All through WhatsApp.
We are raising a seed round to build a scalable product (client ordering system, survey → WhatsApp bot automation, automate insights) and expand into the rest of Africa.
Africa is a 1.2 billion–person market on the cusp of transformative growth. Businesses and investors recognise this and recognise that Africa is the continent that is going to yield the highest growth in the next 2 decades. However, no one understands Africa. Investing in Africa is perceived as a gamble because of the unstable political systems and lack of reliable information or data about how consumers in Africa operate.
🔬 The case for research:
95% of product launches fail. 90% of small businesses and start-ups fail. 42% of shutdown start-ups that launched a product didn't solve a valid customer problem. (
Enabling you to successfully launch in new African markets
Yazi is a market research platform that enables growing businesses to make data-driven decisions. Yazi lets you target and retarget a consumer segment that is typically slow and expensive to reach in Africa. Survey (ask questions) and get insights in a day. All through WhatsApp.
Affordable → 50% - 70% cheaper than existing market research players. Yazi will be able to further drop rates as all operations are automated and respondent pool scales
Scalable → Can move into any conversation channel to reach consumers wherever they are.
Accurate → Over 5 types of quality checks to ensure answers are authentic
Access → WhatsApp is the app with the highest penetration in Africa (~96% of internet users in Kenya, SA, Nigeria). (