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Roadmap & Tasks

A classic kanban board view, perfect for task tracking.

Product Roadmap

Where do you imagine yourself in the next years? what does your dream job looks like?
Now (quick wins)
3
Next
3
Future
3
Website signup → Coda survey order workflow
Product category
Note
Create coda survey ordering workspace and audience selection after user signs up on website
Zap to redirect them there
Improve UX of ordering system
Objectives
Allow clients to self-service order
Effort
00
1
Impact
00
4
Score
4.00
Survey whatsapp bot generator in Landbot (with Coda)
Product category
Note
Take questions and specifications from coda
Create Whatsapp surveys in Landbot using webhook

Features

Objectives
30 min: From client ordering to survey being sent out to audience on WA
Effort
00
6
Impact
00
7
Score
1.17
Move to SQL DB & Pass/fail data flow in retool with basic datachecks
Product category
Note
Fix Sql db
Import all data from landbot into SQL
Create new question tracking system in retool
Objectives
Don’t have to use Google sheets
DB is unified - not fragmented
Can see survey results across different surveys for respondents
Effort
00
2
Impact
00
3
Score
1.50
Implement data validation checks in SQL or ETL
Product category
Objectives
Automatically detect fraudsters and mark as fraudy data
Develop IP that sets us apart from competitors
Effort
00
5
Impact
00
7
Score
1.40
Implement NLP and statistical formulas on results
Product category
Note
Open text categoriser
Transform responses into reporting style (Likert → numbers)
Run regression on different answer sets to check for correlations
Objectives
Save time for client with text categoriser
More attractive to clients and investors
Get more from data
Effort
00
4
Impact
00
8
Score
2.00
Improve reporting to give more actionable insights to clients and show results in more appealing way
Product category
Note
Work with Eloise to create data reporting system
Objectives
Wow clients more
Save them time having to check reporting
Effort
00
6
Impact
00
5
Score
0.83
Build client ordering app
Product category
Note
Can order full survey on webapp
Can choose audience, see pricing
See results from survey
Objectives
Enable complete PLG system for clients to order
Effort
00
3
Impact
00
9
Score
3.00
Custom build - Survey whatsapp bot generator
Product category
Note
Integrate into WA with Twilio
Objectives
Fully automate the creation of surveys being built and sent out on WhatsApp
Save a lot of time
Effort
00
9
Impact
00
3
Score
0.33
Automate payments using API (Reloadly)
Note
Move to Reloadly
Use Revio to make automated EFTs

Objectives
Save time
Make it faster and more rewarding for respondents
Effort
00
3
Impact
00
6
Score
2.00

Old roadmap

Now
4
Next
3
Future
3
Data accuracy
Name
Pass/fail data flow in retool with basic datachecks
Introduce premium tier of pricing
Name
New data insights method of reporting
Automated survey generator
Name
Survey whatsapp bot generator
Data insights
Name
Open text categorisation
Data accuracy checks
Name
Add plagiarism checker
Add timing checker - speeding through answers
Scope
Name
Scope custom whatsapp survey generator build
Payments
Name
Automate payments using API
Moya
Name
Add Moya as messaging channel
Client ordering system
Name
Can order full survey on webapp
Can choose audience, see pricing
Scope webapp
Name
Scope survey ordering system for clients


Product category
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Add a new card and detail your task. Drag the card to update its status.
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Start date:
Project Management
Category
Task Name
Done
Status
Description
Start date
End Date
People
Column 8
6
Facebook Pixel setup
7/21/2021
11/19/2021
SEO Audit & Upskill
Hubspot course and add SEO where it’s missing
11/22/2021
11/26/2021
Old Leads reach out: SA Taxi etc
Email old leads
11/22/2021
11/26/2021
Outreach to new leads
Finding the right customer segment
Searching on Apollo
Choosing the best method to reach out to them - call or linkedIn
1/10/2022
1/14/2022
Sales call research and plan Part 2
Discovery before the call
Company structure - who the EB and champion is
Mapping out our value props on Figjam
1/10/2022
1/14/2022
Sales calls to people
Cold calling secretaries and getting to the right person
1/10/2022
1/21/2022
6
Participants page on website
New domain
Way for people to signup
12/6/2021
2 days
SEO text
7/19/2021
1/2/1900
Add 2 content blogs on the website
For SEO
Product discovery blog
Validating ideas
11/2/2021
12/3/2021
Add 2 case studies to website
Smartwage
Side Hustle
8/2/2021
11/10/2021
Add client logos to website
11/17/2021
11/19/2021
Add pricing tier for B2B
SME business owners
1/18/2022
1/21/2022
0
9
Overview analytics: signups, weekly traffic, new followers, new leads
Weekly views
Weekly signups
No. surveys per week
New leads per week
New followers on socials
11/4/2021
Survey variables database/table to be able to reference questions
11/1/2021
11/26/2021
Year Plan with goals and vision
New product (automate features)
1/3/2022
1/7/2022
Upload all invoices and uncover how much OM invested
1/7/2022
1/7/2022
Make remaining payments to people and reply to messages
1/7/2022
1/7/2022
How to guide for future survey ops people - when they join and we need to rapidly train
Looms on
How Landbot works
How to create a survey flow
How to do multi-select
How the Retool and payment webhook works
Running a test using ID and observing results in sheet
Data visualisation in airtable
1/10/2022
1/28/2022
DB fix - identify issue
Find out what is wrong with created users
1/19/2022
1/20/2022
Vision and goals for the year
Write all out in Figjam but also in other places
1/17/2022
1/21/2022
0
4
Behavioural grouping
8/23/2021
1/9/1900
Automated survey generator
Save time creating surveys
9/6/2021
33 days
Automated analytics dashboard
Save us a huge amount of time creating visualisations
Built using rules about question type and match to demographic attributes
9/6/2021
1/19/1900
Automated airtime payments after completing survey
Pay people immediately. Tristan do this on airplane
12/6/2021
1/7/2022
2
Finalise users data studio
Show how many surveys each has done
Income bracket of each person
How many signups per week
How many surveys each person has done

https://datastudio.google.com/reporting/c19574a0-244c-41da-b347-a4b9f5809bc3
11/3/2021
11/26/2021
Improve demographic signup flows to be better representative for clients
Education levels Income bracket going higher Ability to check area
12/6/2021
0
2
Interview AI-BO participants
Interview 5 participants who have done 3 surveys
8/23/2021
11/12/2021
UT when new portal is launched
UT with 5 people who know about how it works
9/6/2021
0
0
0
0
0
0
0


Platform efficiency management

Invoices to date - tracking how much revenue we’ve made
Analytics setup on Heap - see who has been visiting the site (source)
Category
Status
Timeline
View of Project Management
0
0
0
49
19
17
12
26
0
Social penalisation system
Suspend people and their referral network who give inaccurate or rubbish responses for 3 weeks
Build a view in Retool that allows Tim to find the referral network of an individual
Allow people to change their numbers
Add survey count to participants to see how many each has done
11/4/2021
11/10/2021
Add phone numbers to users sheet
When someone is reffered, we aren’t able to see who it is because number isnt in table
11/3/2021
11/9/2021
Complete users sheet in Google sheets with all new variables
As well as data enrichment And Social media recruitment agent survey
11/2/2021
11/10/2021
Customer support person
8/1/2021
1/4/1900
Contextual interviews with product agencies
7/19/2021
1/4/1900
Build in public weekly posting
Similar to Lemlist’s weekly roundup. Develop a consistent method of showcasing the businesses we work with
7/26/2021
1/4/1900
Help in menu
7/21/2021
1/3/1900
Privacy page in website format
7/26/2021
1/3/1900
Setup Heap
7/21/2021
1/3/1900
Upgrade Landbot account
7/30/2021
1/1/1900
Add dashboard of results to website
7/26/2021
1/1/1900
Live reporting
This is currently being done through Data Studio
Create dashboards of past surveys for case studies
Recruit participants on Twitter
11/2/2021
Send Emailer to all signups
Send informal email to people who have signed up, showcasing the work we’ve done
Goal:
5 people reach out for more info or to setup a call
11/4/2021
11/19/2021
CRM of leads showing when peeps signed up
11/3/2021
11/19/2021
October report for OM
11/4/2021
Yebo fresh pilot setup
Work with Yebo fresh to put survey together and land pilot by end of the week
11/2/2021
11/12/2021
Marketing funnel & acquisition sources setup on Heap
Setup the funnel views on Heap that show was people are doing on the website
11/8/2021
11/19/2021
Business plan (pitch deck) for funding
Plan for Louis to use to raise money
11/15/2021
11/19/2021
Analyticos survey for Nestle
Survey
Test
Visualisation
12/6/2021
12/10/2021
Kearney retail banking
Survey
Test
Visualisation
12/6/2021
12/10/2021
Kearney SME Finalise
Accuracy/legitimacy audit of respondents
Make payments
Finish visualisation
12/6/2021
12/10/2021
African Response
Scope survey with them
Transfer into Coda
Create survey
12/1/2021
12/10/2021
Send PR article to journalists
Send to media publishers in SA
Goal:
3 media companies publish
11/2/2021
11/12/2021
LinkedIn Outreach to all people who engage with Louis’ linkedin post
DM people on LinkedIn
Goal
5 new leads
11/8/2021
11/12/2021
Chama Money campaign of the week
Campaign of the week with Siba
Visualisation
Content
11/8/2021
11/11/2021
Weekly summary
Product weekly summary
11/8/2021
11/8/2021
Kearney survey - recruit SMEs
Setup custom payments for SMEs
Creative for social ads
Run recruiting ad
11/9/2021
11/26/2021
Outreach campaign to marketing people
11/15/2021
11/19/2021
Yebo Fresh Data Cleaning, Reporting and Changes (Part 2)
Transcribing data
Getting more responses
Visualisation
11/15/2021
11/19/2021
Campaign of the week | Yebo Fresh
11/18/2021
11/19/2021
Motivate to Yebo Fresh why they should go for us
11/17/2021
11/19/2021
Karabo survey results
11/1/2021
11/26/2021
Weekly product report 15-19 Nov
11/22/2021
11/22/2021
Shareholding to date between OM & Delta doc
Exact funding numbers
Written motivation as to why entity gets x equity
1/3/2022
1/7/2022
Reach out: Yoco, Rsaweb, Deloitte
1/5/2022
1/7/2022
Product scope
Build scope for whatsapp generation with elmar
12/27/2021
1/7/2022
Sales call research and plan
How to execute a great sales call
1/3/2022
1/7/2022
Data validation checks
Phone people Document fraud types and fix ideas
1/17/2022
1/21/2022
Payments for Yoco respondents
Notify people that they have passed/failed and pay the right people
1/17/2022
1/21/2022
Recruit people for Yoco survey
Use all tactics available
1/17/2022
1/21/2022
Prep for Friday demo
Presentation docs for demo
1/20/2022
1/21/2022
Pitch deck for OM Part 2
Finish by Friday
11/22/2021
11/26/2021
LinkedIn outreach to UX researchers
11/26/2021
Make changes to website from Jono’s comments
SEO text
7/19/2021
1/2/1900
Combine similar data points into same variables and add all variables into dataset to search for questions
When we launch a new survey, we need to see if questions relate to a previous survey so that we can search to see if there are any variables to screen on
Behavioural grouping
8/23/2021
1/9/1900
Choose people based on attributes in website via DB or select tool like Surveymonkey
Add 2 blogs on website
Overview analytics: signups, weekly traffic, new followers, new leads
Weekly views
Weekly signups
No. surveys per week
11/4/2021
Add 2 content blogs on the website
For SEO
Product discovery blog
Validating ideas
11/2/2021
12/3/2021
Improve demographic signup flows to be better representative for clients
Education levels Income bracket going higher Ability to check area
12/6/2021
Automated airtime payments after completing survey
Pay people immediately. Tristan do this on airplane
12/6/2021
1/7/2022
Add client logos to website
11/17/2021
11/19/2021
Smollan proposal
Proposal of 3 different use cases
11/25/2021
Old Leads reach out: SA Taxi etc
Email old leads
11/22/2021
11/26/2021
How to guide for future survey ops people - when they join and we need to rapidly train
Looms on
How Landbot works
How to create a survey flow
1/10/2022
1/28/2022
Add pricing tier for B2B
SME business owners
1/18/2022
1/21/2022
Smaller batch of campaign messages
Not sending the campaign message to everyone at once. Sending to smaller samples
Add solutions page on website, showcasing the different use cases
Use tabs element
Demo video
Figjam → Coda → WhatsApp → Data studio
Participants page on website
New domain
Way for people to signup
12/6/2021
1/1/1900
Facebook Pixel setup
7/21/2021
11/19/2021
NLP analysis on open text responses
Group open text responses into different categories
Meeting scheduler tool
Using Calendly to request interviews with chosen participants
Initial quality screener survey
A screener questionnaire that includes a red herring question to identify people who are not answering the questions accurately

Survey variables database/table to be able to reference questions
11/1/2021
11/26/2021
Finalise users data studio
Show how many surveys each has done
Income bracket of each person
How many signups per week
11/3/2021
11/26/2021
SEO Audit & Upskill
Hubspot course and add SEO where it’s missing
11/22/2021
11/26/2021
Add 2 case studies to website
Smartwage
Side Hustle
8/2/2021
11/10/2021
Year Plan with goals and vision
New product (automate features)
1/3/2022
1/7/2022
Upload all invoices and uncover how much OM invested
1/7/2022
1/7/2022
Make remaining payments to people and reply to messages
1/7/2022
1/7/2022
Sales call research and plan Part 2
Discovery before the call
Company structure - who the EB and champion is
Mapping out our value props on Figjam
1/10/2022
1/14/2022
DB fix - identify issue
Find out what is wrong with created users
1/19/2022
1/20/2022
Vision and goals for the year
Write all out in Figjam but also in other places
1/17/2022
1/21/2022
Sales calls to people
Cold calling secretaries and getting to the right person
1/10/2022
1/21/2022
Add a rating system to people based on responses.
The rating system will be visible to participants and incentivise them to give more accurate and extensive answers
A high rating will give them priority to surveys and push them to a higher payment tier
Automated survey generator
Save time creating surveys
9/6/2021
2/1/1900
Automated analytics dashboard
Save us a huge amount of time creating visualisations
Built using rules about question type and match to demographic attributes
9/6/2021
1/19/1900
Create email list for people who signed up on website
Direct sales to businesses who fit profile on LinkedIn
Google ads
LinkedIn ads
Community forums
Interview AI-BO participants
Interview 5 participants who have done 3 surveys
8/23/2021
11/12/2021
UT when new portal is launched
UT with 5 people who know about how it works
9/6/2021
Setup funnel analytics on Heap
Business proposal doc for funding
Reach out to industry leaders
Get advice from international research company people
Add email CTA → automated mail with typeform & Loom explaining how things work
New pricing structure & make pricing page live
Setup EnjoyHQ with interviews & feedback
Find sources of people to sign up
Setup enjoyHQ properly
Setup emailer
Ask participants to refer their friends
Outreach to new leads
Finding the right customer segment
Searching on Apollo
Choosing the best method to reach out to them - call or linkedIn
1/10/2022
1/14/2022
More detailed sales plan with new insights from the qulaified sales leader
Plan giving workshops to rest of delta
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