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Retros with Lwanda
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2023

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9 October

06/10/2023 2
0
People
Name
Ticket Description
Expect time (Hrs)
Week plan
Measurable goals
Review of week
Column 3
Date
Status
LM
Lwanda Mhlongo
6
New website layout for white-label
10
Since the layout is already done on Miro.
Copy and Pate Necessary Sections into each page
Add additional Copy to go with the sections that are imported by Finanza for all pages (Homepage, product pages and use cases)
Once the above step is done replace all Lottie animations for all pages to be in theme with the Yazi colour scheme
Adding pages to the Navbar
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Done
Update old blogs
Incorporate target keywords - WhatsApp & Africa
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Comparison blog to biggest qual. research competitors
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Get images for each
Comparison table of features -
Example
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Improve pricing with more concrete info than prompt will provide
Below comments and updated prompt
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Table of Contents
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Make Table of contents work nicely
No lags
Must stay in position as I scroll
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Site load time
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I suspect the site is taking too long to load all round → Need to make faster
You can use tools to check load time
Normally the solution is reducing image file size
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WhatsApp Content Backlog
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Add content from ChatGPT
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10
Sum
Timothy Treagus
1
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0
Sum
10
Sum
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Comparison blogs
0
Name
Column 2
Column 3
Notes
1
Language translation
Yazi does not have translation tech? This seems to be mentioned everywher
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Open
2
No introduction
You haven’t explained what the tools are? Need intro overview
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Open
3
Intro’s are the same
Intro’s must be different. For both SEO and originality. Plus, these tools are for different things so intro should be different in terms of framing or speaking to the reader
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Open
4
No pics or screenshots
Need to demonstrate the features of Yazi and competitor.
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Open
5
Too short
Comparisons often only have 1 sentence per compared tool
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Open
6
PRICING
People look for alternatives because they want a cheaper option. Even if we can’t find exact pricing - compare based on estimates
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Open
There are no rows in this table
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Write a comparison blog for Yazi (for SEO purposes) on Yazi vs https://dscout.com/. Just give me the outline and title. Here is the info you need:
We can position as the accessibility answer - representativeness, response rate and ability to get media data that only whatsapp allows

Guidelines:
- Write as practically as possible so that the reader knows how and when the tools
Where appropriate, use bullets and markdown formatting to make it as easy as possible to skim and read sections or main points
- Include links to references. Try back your points up with links where possible
Make it seem objective but choose topics or ways of explaining things that will end up making yazi sound better

Keywords:
Emerging markets
Accessibility
Africa
Yazi vs {competitor}
Market Research Platforms
WhatsApp qualitative research
WhatsApp Integrated Surveys
Qualitative Data Collection
Real-time Data Analysis
Incentivised Survey Participation
AI-Powered Analysis

Categories to compare in blog

Introduce Yazi and {competitor}
Introduction to market research platforms and qual research
Significance of choosing the right platform:
Introduction to Yazi and {competitor}:
Platform Overview
A. Brief overview of Yazi:
Basic description of how the tool works, who mainly uses it (segment) and kind of research or use case, value propositions or main attractions to use
A. Brief overview of {competitor}:
Basic description of how the tool works, who mainly uses it (segment) and kind of research or use case, value propositions or main attractions to use
Data collection types (media + question types)
Video, voice, pics, open text
Types of questions: Multiple select, single select etc
Panel management
Incentive management
Recruiting participants / high response rates / distribution
Re-engage audience - get them to complete
Data export, reporting and analysis
AI analysis
Audio transcription for voice notes and video
Pricing
Yazi has a small monthly subscription. It’s primarily usage based. driven by research projects, number of participants and features/services used
Pros and Cons overall
Use points from where Yazi wins below

Where Yazi wins:

Accessibility.
Email/SMS recruiting. Research tools that require participants to be invited into the study through email or sms will often have a much lower response rate in Africa.
Low response for digital. See points below but digital surveys often use more mobile data (cost). People are also less willing because of feeling unfamiliar and unsure about how the digital survey or diary works.
Selection bias. By using data collection channels that exclude certain people groups, it results in data that does not represent the overall population
Data collection
Media. Can easily collect media from people in whatsapp - pictures, videos, voice notes. Other digital tools have the capability to collect media but struggle to get people to actually send media back

High Response Rates: Our WhatsApp surveys have seen an industry-leading response rate of 62%, suggesting that participants find this platform more engaging and user-friendly than traditional online surveys.
Reach people that otherwise can't be reached digitally: WhatsApp allows us to connect with individuals who may not have reliable access to the internet or digital devices.
Reduced mobile data expenses: Conducting a survey on WhatsApp consumes only 10 cents in data, making it affordable for participants. Many individuals already have WhatsApp data bundles, further reducing any potential financial barriers.
No phone storage barrier: Since WhatsApp is a widely used messaging app, most participants already have it installed on their phones. This eliminates any concerns related to phone storage limitations.
Nationwide Representation: WhatsApp's popularity in South Africa - boasting 95% penetration of the internet population - ensures a diverse and representative sample size, critical for accurate market research.
User-friendly and familiar: WhatsApp is deeply ingrained in people's everyday lives in Africa. It serves as a central platform for managing relationships and communication. This familiarity and everyday use lead to a higher level of participant comfort and engagement in our surveys.
Convenient Completion: WhatsApp allows for easy pause and resume functionality, ensuring participants don't lose their survey progress. This feature is especially handy given the interruptions that can occur in our daily lives.
Rich Data Collection: The WhatsApp API upgrade allows us to capture multiple forms of media - video, images, and voice notes - enriching the quality of data we collect without significant data costs to participants.
Longitudinal Studies: The context and history preservation feature of WhatsApp enables us to build upon previous research, facilitating longitudinal studies or diary study methodologies.
Personal Engagement: Our researchers can personally engage with participants, provide reminders, clarification, and even encourage completion or restarting of surveys.
Habit-forming Nature: As described in the 'Hooked' theory, the habit-forming nature of WhatsApp's integration into daily lives in Africa makes it an excellent channel for ongoing and longitudinal research.

Prompt context:

The 500 Word Description

Yazi is a pioneering market research platform that transforms the way agencies collect and analyse data. Built with a seamless WhatsApp integration, Yazi allows you to script surveys in an intuitive web app that resembles Google Forms or SurveyMonkey. Once scripted, these surveys are automatically generated in a WhatsApp bot, ready to be deployed to your research panel.
Unparalleled Reach and Engagement:
One of the standout features of Yazi is its ability to reach a more diverse and engaged audience. Traditional digital channels often fail to capture a representative sample, leading to skewed data. Yazi solves this problem by utilising WhatsApp, a platform with a penetration rate exceeding 90% in many African countries. This not only broadens your reach but also significantly increases response rates—by as much as 3x-10x compared to email or SMS.
Flexibility and Depth in Data Collection:
Yazi supports a myriad of question types, from open text and multiple-choice questions to the inclusion of images, videos, and voice notes. This makes it an ideal tool for qualitative research, allowing you to dive deeper into consumer behaviour and preferences. The platform even categorises, transcribes, and labels media using AI, turning raw qualitative data into quantifiable insights.
Efficiency and Real-Time Insights:
The platform is designed for efficiency. Agencies can either upload a list of contacts for bulk messaging or generate a custom link to recruit participants. This makes it easier to conduct studies more frequently, providing real-time insights that are invaluable for decision-making.
Proof of Value:
Yazi is already trusted by a number of market research agencies who have seen remarkable improvements in both the quality and quantity of their data. The platform's high usage rates—users check WhatsApp more than 23 times per day on average—mean that you can engage and re-engage your audience effectively, gathering more regular insights.
Additional Benefits:
The low data costs associated with WhatsApp make it accessible across various socioeconomic strata, enabling a more comprehensive understanding of market trends. Moreover, Yazi offers a unique feature where participants can see rewards like vouchers and discounts directly in the WhatsApp menu, further incentivising participation.
In summary, Yazi is more than just a market research platform; it's a comprehensive solution that addresses the limitations of traditional research methods, offering agencies a more efficient, reliable, and insightful way to gather data.

Voice note & Video

One aspect that may further pique your interest is our newly launched capability to gather video and audio through WhatsApp. This opens up an exciting avenue for qualitative research, allowing you to scalably capture a wealth of contextual nuances typically accessible only in face-to-face interactions. For example, you can get insights into accent, background noise, physical environment, level of English proficiency, sentiment, and even facial expressions when using video.
What sets this feature apart is how our platform utilises artificial intelligence to categorise, transcribe, and label the collected media. This essentially transforms your raw qualitative data into actionable, quantifiable insights.

Website layout

Product Page : Surveys

Above the Fold

Eyebrow Copy: Survey

H1 Headline: Get the Right Data from the Right People

H2 Subheading: Run Targeted Surveys on WhatsApp to Gain Insights You Need

Image depicting the product
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Below the Fold

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CTA Button: Ready to Unlock Powerful Insights?
Book a Demo
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Core Benefits

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Response Rate on WhatsApp

Skyrocket Your Response Rates

Image corresponding to Response Rate
Our platform boasts a 60%+ response rate on WhatsApp. High penetration in emerging markets ensures you engage a wider audience effectively. No more chasing respondents.
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Turnaround Time

H3: Get Insights Faster than Ever

Image corresponding to Turnaround Time
With high response rates, expect your results 2-5x faster compared to traditional methods. Quicker insights mean quicker decision-making. Time is money, after all.
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Representativeness

H3: Reach a Diverse Audience

Image corresponding to Representativeness
WhatsApp is the world’s top communication app. Reach people across all economic backgrounds. Your data is representative and more reliable.
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Mobile Data

H3: Low Data, No Problem

Image corresponding to Mobile Data
In emerging markets, mobile data can be costly. Our platform’s low data usage means even budget-conscious users can participate. Break down barriers to entry.
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Use Case Suggestions

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Surveys for Qualitative Research

H3: Deepen Your Qualitative Studies

Integrate our surveys to collect rich textual or visual data. Gain nuanced insights and better understand your subject matter. {{Add a link to the Qualitative research use case page}}
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Features

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Logic Flow Editing

H3: Tailor Your Survey Logic

Control the survey's flow based on user responses. This ensures every question is relevant, boosting completion rates and data quality.
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Image Capture

H3: Get More Than Just Words

Capture images as survey responses. Use this feature for qualitative insights, accepting all standard image formats like JPG and PNG.
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Video Capture

H3: See What Words Can't Say

Collect video responses for robust quantitative analysis. Add a new dimension to your data and capture nuanced reactions and expressions.
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Voice Note/Audio Recording

H3: Listen to Your Audience

Collect MP3 files as responses. Ideal for qualitative research, these audio snippets offer a richer understanding of your respondents and give them the opportunity to say something they can’t write in their home language.
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CTA

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Ready to Transform Your Research?
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Book a Demo with Us
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Product Page: ResearchHub

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Above the Fold

Eyebrow Copy: ResearchHub
H1 Headline: Spend Less Time Managing Your Project
H2 Subheading: Through Yazi, You Can Pay Incentives, Track Your Study, and Have a Full Profile on Your Participants
Image depicting the product
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Below the Fold

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CTA Button: Elevate Your Research Management.
Book a Demo
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Core Benefits

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Incentive Management

H3: Seamless Incentive Payments
Image corresponding to Incentive
Pay participants directly through our platform. View their balances and referral counts, streamlining your project management and boosting engagement.
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Consent Forms

H3: Simplify Compliance with Consent Forms
Image corresponding to Consent
Easily send consent forms to participants. Secure their agreement to answer your questions, ensuring ethical and compliant research.
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Participant Profile

H3: Comprehensive Participant Profiles
Image corresponding to Participant Profile
Gain a full breakdown of each participant, including demographics and study history. Make informed decisions and refine your targeting.
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Study Tracking

H3: Real-Time Study Monitoring
Image corresponding to Study Tracking
Track your study's progress in real time. See completion rates, pending responses, and current response rates, all at a glance.
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Panel Management

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Build Your Panel

H3: Create Your Research Panel
Build your own panel within our platform. Start with a signup survey and gather a dedicated participant base for your WhatsApp campaigns.
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Panel Re-engagement

H3: Re-engage with Ease
Reconnect with your panel members for new studies. The platform's WhatsApp integration makes it effortless to keep your audience engaged.
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Use Case Suggestions

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Surveys for Diary Study

H3: Streamline Your Diary Studies
Incorporate ResearchHub to manage your Diary Study participants. From consent to incentives, handle everything in one centralised place.
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Features

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Multi-Currency Payments

H3: Pay in All Real and Digital Currencies
Partnered with 6Dot50 and Reloadly, we enable payments in crypto, digital cash, airtime, or real-money vouchers available in over 80,000 stores.
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Full Chat History

H3: Keep Track of All Interactions
Access the full chat history for each participant across all studies. Never lose context or valuable insights.
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Full Profile Capturing

H3: Capture Complete Participant Profiles
Get detailed demographic information, incentive earnings, and study participation history. Make data-driven decisions effortlessly.
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CTA

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Ready to Simplify Your Research Management?
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Book a Demo with Us
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Product Page: AI Analysis

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Above the Fold

Eyebrow Copy: AI Analysis
H1 Headline: No More Manual Analysis
H2 Subheading: Leverage AI to Turn Information into Insights in No Time
Image depicting the product
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Below the Fold

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CTA Button: Transform Your Analysis.
Book a Demo
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Core Benefits

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Automated Analysis

H3: Say Goodbye to Tedious Excel Sheets
Image corresponding to Automated Analysis
No more sifting through Excel for hours. Our AI takes your raw data and converts it into actionable insights within minutes.
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Creative Focus

H3: Unleash Your Creativity in Reporting
Image corresponding to Creative Focus
Freed from the constraints of manual analysis, you can now pour your energy into crafting compelling and insightful reports for your clients.
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Live Analysis

H3: Fine-Tune Questions in Real Time
Image corresponding to Live Analysis
Receive live data analysis and adjust your questions on-the-fly. Ensure you're gathering precisely the data you need.
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