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16 Sep | Digital Kinetics

Company:

www.digitalkinetics.net⁠

⁠

Meeting Notes

⁠

https://tldv.io/app/meetings/614301815f7e3300130dd520⁠

⁠

tl;dv: 16/09/2021, 10:33:25-Meeting

[

04:16⁠

] Yash - managing director of digital connectics

[

04:45⁠

] 19 year in digital transformist

[

04:58⁠

] Mitch - design principal

[

05:16⁠

] launch customer facing digital products

[

05:20⁠

] very techy

[

07:15⁠

] working with sotho and yashan

[

07:26⁠

] Looking at solutions to help SMEs

[

09:53⁠

] How they get their customers

[

10:09⁠

] Previously relationships with clients from consulting

[

10:28⁠

] Easy to get into companies because of those relationships

[

10:42⁠

] Come from JV with software dev and digital work

[

11:12⁠

] 3. Referral from other customers - linkedin or phone cal

[

13:36⁠

] Employees also sell

[

13:49⁠

] If he wanted to get into a cmpany he didnt have network with

[

14:10⁠

] Would find someone who knows someone

[

14:22⁠

] BCG alumni and Mckinsey alumni

[

14:59⁠

] Reach out to network

[

15:17⁠

] He would have an offering first and then position through network

[

15:30⁠

] typically digital officer, COO, Product

[

15:34⁠

] Decision makers

[

15:51⁠

] Show them what they've

[

41:56⁠

] SME Painpoints - cant get the right meeting

[

44:03⁠

] If majority of people are getting in through relationships and networking

[

44:54⁠

] Linkedin in a channel of noise as opposed to opportunity

[

50:28⁠

] The big selling point to their prospects is the the clients they have

[

51:14⁠

] Pointing to work that they've done is the best way of demonstrating credibility

[

51:55⁠

] If it's banks then it's first class

[

52:03⁠

] Banks > insurance

[

57:01⁠

] Title enough is not enough - meeting is the goal

[

59:25⁠

] Legal and mutally beneficial way of connecting corporates to SMEs

[

01:00:14⁠

] Pull base from the other direction too

[

01:00:31⁠

] If the coproate needs a service then they initiated a pull request into the pool

[

01:00:48⁠

] need the timing to be right between the corporates

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