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Visual Elements

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Color Palette

ActivAsia’s color palette conveys the joy of how the brand treats people within the organization and its partners. Its bright red calls back to the previous identity, and partnered with colors that help bring out ActivAsia’s attitude and warmth.
Main Colors
0
Artboard 1.png
Pantone
Pantone P 98-16 C
Hex Code
#27004B
RGB
R 39 G 0 B 75
CMYK
C 92 M 100 Y 27 K 45
Artboard 2.png
Pantone
Pantone 2623 C
Hex Code
#612166
RGB
R 97 G 33 B 102
CMYK
C 1 M 1 Y 7 K 0
Artboard 3.png
Pantone
Pantone 2623 C
Hex Code
#C92C99
RGB
R 201 G 44 B 153
CMYK
C 20 M 93 Y 0 K 0
Artboard 4.png
Pantone
Pantone 1788 C
Hex Code
#F32735
RGB
R 243 G 39 B 53
CMYK
C 0 M 96 Y 83 K 0
Artboard 8.png
Pantone
Pantone 109 C
Hex Code
#FFD100
RGB
R 255 G 209 B 0
CMYK
C 1 M 16 Y 100 K 0

Accent Colors
0
Artboard 5.png
Pantone
Pantone 396 C
Hex Code
#E0DF00
RGB
R 224 G 223 B 0
CMYK
C 17 M 1 Y 100 K 0
Artboard 6.png
Pantone
Pantone 151 C
Hex Code
#FF8300
RGB
R 255 G 131 B 0
CMYK
C 0 M 60 Y 100 K 0
Artboard 7.png
Pantone
Pantone P 1-9 C
Hex Code
#FCFAED
RGB
R 252 G 250 B 237
CMYK
C 1 M 1 Y 7 K 0

Use the neutral palette below to provide balance when the ActivAsia colors get too overwhelming, or if the brand application calls for a tone that is not as high energy as the brand’s personality.
Neutral Colors
0
Artboard 9.png
Pantone
Pantone P 4-4 C
Hex Code
#FEED96
RGB
R 255 G 237 B 150
CMYK
C 1 M 3 Y 51 K 0
Artboard 10.png
Pantone
Pantone P 65-2 C
Hex Code
#FAC8C9
RGB
R 250 G 200
 B 201
CMYK
C 0 M 26 Y 11 K 0
Artboard 11.png
Pantone
Pantone P 55-4 C
Hex Code
#F5887F
RGB
R 245 G 136 B 127
CMYK
C 0 M 58 Y 42 K 0
Artboard 12.png
Pantone
Pantone P 80-2 C
Hex Code
#E6A3C9
RGB
R 230 G 163
 B 201
CMYK
C 6 M 43 Y 0 K 0
Artboard 13.png
Pantone
Pantone P 81-3 C
Hex Code
#C26B9B
RGB
R 194 G 107 B 155
CMYK
C 23 M 70 Y 11 K 0

Color Combinations

Ensure that there is always enough contrast among the colors.
ActivAsia---Color-Contrast-Example.png

As much as possible, do not use the following color combinations of background and text:
ActivAsia---Color-Misuse.png

In some cases, such as for backgrounds and large shapes, some combinations mentioned above provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.
ActivAsia---Sample-Color-Combos-that-Are-Ok.png
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