ActivAsia Standards Manual

Brand DNA

Brand Signatures

Visual Elements

Key Visual Element

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Visual Elements

Color Palette

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Download Colors Palette PDF

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ActivAsia’s color palette conveys the joy of how the brand treats people within the organization and its partners. Its bright red calls back to the previous identity, and partnered with colors that help bring out ActivAsia’s attitude and warmth.

Main Colors

Main Colors

Midnight

Pantone

Pantone P 98-16 C

Hex Code

#27004B

RGB

R 39 G 0 B 75

CMYK

C 92 M 100 Y 27 K 45

Violet

Pantone

Pantone 2623 C

Hex Code

#612166

RGB

R 97 G 33 B 102

CMYK

C 1 M 1 Y 7 K 0

Magenta

Pantone

Pantone 2623 C

Hex Code

#C92C99

RGB

R 201 G 44 B 153

CMYK

C 20 M 93 Y 0 K 0

Cherry Red

Pantone

Pantone 1788 C

Hex Code

#F32735

RGB

R 243 G 39 B 53

CMYK

C 0 M 96 Y 83 K 0

Yellow

Pantone

Pantone 109 C

Hex Code

#FFD100

RGB

R 255 G 209 B 0

CMYK

C 1 M 16 Y 100 K 0

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Accent Colors

Accent Colors

Yellow Green

Pantone

Pantone 396 C

Hex Code

#E0DF00

RGB

R 224 G 223 B 0

CMYK

C 17 M 1 Y 100 K 0

Orange

Pantone

Pantone 151 C

Hex Code

#FF8300

RGB

R 255 G 131 B 0

CMYK

C 0 M 60 Y 100 K 0

Off White

Pantone

Pantone P 1-9 C

Hex Code

#FCFAED

RGB

R 252 G 250 B 237

CMYK

C 1 M 1 Y 7 K 0

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Use the neutral palette below to provide balance when the ActivAsia colors get too overwhelming, or if the brand application calls for a tone that is not as high energy as the brand’s personality.

Neutral Colors

Neutral Colors

Butter

Pantone

Pantone P 4-4 C

Hex Code

#FEED96

RGB

R 255 G 237 B 150

CMYK

C 1 M 3 Y 51 K 0

Peach

Pantone

Pantone P 65-2 C

Hex Code

#FAC8C9

RGB

R 250 G 200  B 201

CMYK

C 0 M 26 Y 11 K 0

Salmon

Pantone

Pantone P 55-4 C

Hex Code

#F5887F

RGB

R 245 G 136 B 127

CMYK

C 0 M 58 Y 42 K 0

Mauve

Pantone

Pantone P 80-2 C

Hex Code

#E6A3C9

RGB

R 230 G 163  B 201

CMYK

C 6 M 43 Y 0 K 0

Grape

Pantone

Pantone P 81-3 C

Hex Code

#C26B9B

RGB

R 194 G 107 B 155

CMYK

C 23 M 70 Y 11 K 0

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Color Combinations

Ensure that there is always enough contrast among the colors.

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As much as possible, do not use the following color combinations of background and text:

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In some cases, such as for backgrounds and large shapes, some combinations mentioned above provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.

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