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Visual Elements
Color Palette
ActivAsia’s color palette conveys the joy of how the brand treats people within the organization and its partners. Its bright red calls back to the previous identity, and partnered with colors that help bring out ActivAsia’s attitude and warmth.
Main Colors
Midnight
Pantone
Pantone P 98-16 CHex Code
#27004BRGB
R 39
G 0
B 75CMYK
C 92
M 100
Y 27
K 45
Violet
Pantone
Pantone 2623 CHex Code
#612166RGB
R 97
G 33
B 102CMYK
C 1
M 1
Y 7
K 0
Magenta
Pantone
Pantone 2623 CHex Code
#C92C99RGB
R 201
G 44
B 153CMYK
C 20
M 93
Y 0
K 0
Cherry Red
Pantone
Pantone 1788 CHex Code
#F32735RGB
R 243
G 39
B 53CMYK
C 0
M 96
Y 83
K 0
Yellow
Pantone
Pantone 109 CHex Code
#FFD100RGB
R 255
G 209
B 0CMYK
C 1
M 16
Y 100
K 0
Accent Colors
Yellow Green
Pantone
Pantone 396 CHex Code
#E0DF00RGB
R 224
G 223
B 0CMYK
C 17
M 1
Y 100
K 0
Orange
Pantone
Pantone 151 CHex Code
#FF8300RGB
R 255
G 131
B 0CMYK
C 0
M 60
Y 100
K 0
Off White
Pantone
Pantone P 1-9 CHex Code
#FCFAEDRGB
R 252
G 250
B 237CMYK
C 1
M 1
Y 7
K 0
Use the neutral palette below to provide balance when the ActivAsia colors get too overwhelming, or if the brand application calls for a tone that is not as high energy as the brand’s personality.
Neutral Colors
Butter
Pantone
Pantone P 4-4 CHex Code
#FEED96RGB
R 255
G 237
B 150CMYK
C 1
M 3
Y 51
K 0
Peach
Pantone
Pantone P 65-2 CHex Code
#FAC8C9RGB
R 250
G 200
B 201CMYK
C 0
M 26
Y 11
K 0
Salmon
Pantone
Pantone P 55-4 CHex Code
#F5887FRGB
R 245
G 136
B 127CMYK
C 0
M 58
Y 42
K 0
Mauve
Pantone
Pantone P 80-2 CHex Code
#E6A3C9RGB
R 230
G 163
B 201CMYK
C 6
M 43
Y 0
K 0
Grape
Pantone
Pantone P 81-3 CHex Code
#C26B9BRGB
R 194
G 107
B 155CMYK
C 23
M 70
Y 11
K 0
Color Combinations
Ensure that there is always enough contrast among the colors.
As much as possible, do not use the following color combinations of background and text:
In some cases, such as for backgrounds and large shapes, some combinations mentioned above provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.
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