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ActivAsia Standards Manual
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Visual Elements
Key Visual Element
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Key Visual Element
Arc Lines
Overview
The arc from the wordmark’s A can also be used as a single line. It can be used as a storytelling tool to visualize data and communicate information.
Construction
The arc need not be the exact arc as the wordmark’s arc.
Use it to connect two ideas or images. An arc with its mouth facing down shows a bounce, while the mouth facing up illustrates a smile.
Misuse
Avoid thick arcs.
Sample Application
Overview
Construction
Misuse
Sample Application
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