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Understand this and never fail while Outreaching
Scale To Soar
Is Outreach BROKEN? Here's How to FIX It (and Get Results!)
LAG DELAY
In outbound, the work you do today is the result you get in 2-4 weeks. There is a lag between sending messages/emails/calls and booking calls.
CONSISTENCY.
No matter what..
It doesn’t matter what happens or how you feel.
FOLLOWUP!
at least 4-6 times to warm & hot leads & 2-3 to cold prospects
VOLUME!
Its a numbers game.. keep outreach attempts separate
OUTCOME FOCUSED
NEVER talk about the details of your service or product. ALWAYS talk about the end result. Focus on the solution.
OFFER!
best copy is a good offer. You can improve your copy by 10x, and accomplish the same improvement as with a 2x improvement in your offer.
POC
You can only scale what is proven
if you can’t book any meetings sending 600 emails or messages, you won’t book any sending 600,000.
MANAGE BOTH
Quan:Quality Don’t get locked into thinking you have to send a high volume, low quality message, and likewise don’t think you have to send a low quality, high volume message. Do both.
DO IT BY YOURSELF
you should NOT be desperate to outsource it. VA’s & setters are attractive because they alleviate pain, but this is NOT a reason to hire. No-one will care about it and do it like you, so unless you’re consistently booking calls, do it yourself.
YOUR TOUCH
You must add your own spin to everything we teach, even if it’s just tweaking it a tiny bit
Don’t blindly copy and paste.
OVERSHARE
People schedule to learn about your offer and product. If you tell them everything, they’ll have less reason to schedule.
never overshare details (pricing, etc).
EVERY CALL
schedule everyone, regardless of how qualified they ‘seem.
High-Confidence
Whenever you have a thought or a feeling that ‘this isn’t going to work’ or ‘i bet no one will reply’ or similar, you must open your phone/email/tablet and DO MORE OUTREACH. Meet doubt and fear head on with action, even if it’s 3AM.
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