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Marketing Metrics Review

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Performance of our Activity Upsell Strategy

As a reminder, we’re expecting sales of our ActiveWear line of products to drive increased sales of our wearables & accessories. Higher Cost/Conv in the ActiveWear campaigns should be compensated by stronger impressions and CTR on the Wearable & Accessories landing page.
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Top Performing Ad Campaigns

Campaign
Cost / Conv.
Cost
Clicks
Conversions
1
Campaign - Holiday
$1.14
$290
3,555
254
2
Campaign - Wearables
$3.32
$727
2,665
219
3
Campaign - Accessories
$3.73
$732
3,977
196
4
Campaign - ActiveWear
$8.22
$1,528
4,283
186
5
Campaign - Jackets
$0.25
$28
1,243
110
No results from filter
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Strategic Landing Pages

Landing Page
Impressions
Clicks
WoW
1
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https://coda.io/welcome?utm_campaign=jackets
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20,340
3,232
📈 +14%
2
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https://coda.io/welcome?utm_campaign=holiday
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20,194
1,413
📈 +7%
3
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https://coda.io/welcome?utm_campaign=wearables
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29,184
2,857
📈 +12%
4
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https://coda.io/welcome?utm_campaign=active
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38,294
4,833
📉 -2%
5
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https://coda.io/welcome?utm_campaign=accessory
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93,281
2,039
📈 -7%
There are no rows in this table
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