Marketing Metrics Review
Marketing Metrics Review
Performance of our Activity Upsell Strategy
As a reminder, we’re expecting sales of our Active Wear line of products to drive increased sales of our wearables & accessories. Higher Cost/Conv in the Active Wear campaigns should be compensated by stronger impressions and CTR on the Wearable & Accessories landing page.
Top Performing Ad Campaigns
Campaign
Cost / Conv.
Cost
Clicks
Conversions
1
Campaign - Holiday
$1.14
$290
3,555
254
2
Campaign - Wearables
$3.32
$727
2,665
219
3
Campaign - Accessories
$3.73
$732
3,977
196
4
Campaign - Active Wear
$8.22
$1,528
4,283
186
5
Campaign - Jackets
$0.25
$28
1,243
110
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Strategic Landing Pages
Landing Page
Impressions
Clicks
WoW
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