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AI IMPLICATION

Great powers come with great responsibility

Frase AI is a software tool that helps content, SEO, and marketing teams research, write, and optimise high-quality SEO content quickly and efficiently. It streamlines the content creation process by providing features such as generating well-researched content briefs, generating quality copy, comparing content to top search competitors, and analysing content to identify new opportunities and prevent decay. The company claims that it has been trusted by 30,000+ teams.

Content Brief

Quickly create well-researched content briefs

Save time and effort by not having to manually research and curate information

Create a comprehensive summary of the topic and desired content outcome

Optimize content for search engines

Meaning Frase's Content Brief feature allows users to easily and efficiently create comprehensive and researched content briefs for their writing projects.

By providing relevant information and data on a specific topic, users can save time and effort in their research process, and create content that is optimized for search engines. This feature can help users to achieve their desired outcome with their content, and make their writing process more productive.

Content Writing

Frase's Content Writing feature allows users to generate quality, high-converting copy with the click of a button.

This feature uses natural language generation technology to write the copy based on the information provided in the content brief and other inputs.

This can save users a significant amount of time and effort, as they do not have to manually write the copy themselves.

Additionally, the generated copy is optimized for search engines and is designed to be high-converting, which can help increase the chances of the content being successful in driving traffic and engagement.

Content Optimization

Frase's Content Optimization feature allows users to compare their content to that of their top search competitors.

This can help users identify areas where their content may be lacking, and make changes to improve it.

The feature analyzes the content of the user's website and compares it to the content of their top competitors for the same keywords. It can show the user how their content stands in terms of keyword usage, readability, and other on-page SEO factors.

By comparing their own content to that of their competitors, users can identify areas where they can improve their own content to be more competitive and increase their chances of ranking higher in search results.

Content Analytics

Frase's Content Analytics feature allows users to analyze their content performance and identify new opportunities for content creation.

It provides users with data on their content's engagement, traffic, and search engine performance, allowing them to see which pieces of content are performing well and which are not.

This data can be used to make informed decisions about what types of content to create in the future and how to optimize existing content. Additionally, the feature can also detect content decay, which refers to a decrease in the organic performance of a piece of content over time.

By detecting content decay, users can take appropriate action to refresh or update the content to improve its performance.

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