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Google Ads Campaign Strategy
Google Ads Campaign Plan
Ad Campaign Plan with budgets
Ad Campaign Plan
Campaign Type
Type of Campaign
Percentage of Budget
Monthly Budget
Primary Objective
Target Audience
Recommended Ads
1
Product-Specific Campaigns
Search Ads
Shopping Ads
45%
₹135,000
Drive conversions by promoting specific products.
Users searching for specific Moringa-based products.
1. "Boost Your Health with Organic Moringa Capsules"
2. "Discover Natural Wellness with Moringa Tea"
3. "Feel the Power of Moringa – Shop Now"
4. "Pure Moringa Powder for Your Daily Diet"
5. "Enhance Your Nutrition with Moringa Products"
2
Remarketing Campaigns
Display Ads
Video Ads
20%
₹60,000
Re-engage users who have previously visited your website.
Past visitors who viewed products but didn’t purchase.
1. "Forgot Something? Complete Your Moringa Purchase!"
2. "Come Back for 20% Off on Your Moringa Favorites"
3. "Still Interested in Moringa? Get a Special Discount!"
4. "Missed Out on Wellness? It’s Not Too Late!"
5. "Your Moringa Basket Awaits Your Return!"
3
Brand Awareness Campaigns
Display Ads
YouTube Ads
15%
₹45,000
Increase visibility and awareness of your brand.
Broad audience interested in health, wellness, and nutrition.
1. "The Good Leaf: Your Partner in Natural Health"
2. "Why Choose The Good Leaf? Discover Our Story"
3. "From Our Farm to Your Table – Pure Moringa"
4. "Trusted by Thousands for Natural Wellness"
5. "Experience the Benefits of Moringa with The Good Leaf"
4
Competitive Conquesting Campaigns
Search Ads
10%
₹30,000
Target users searching for competitor brands or products.
Users researching or comparing similar products/brands.
1. "Looking for a Better Moringa? Try The Good Leaf"
2. "Not All Moringa Products Are Created Equal"
3. "Choose The Good Leaf Over Others for Quality"
4. "Why Settle for Less? Choose Premium Moringa"
5. "Switch to The Good Leaf for Authentic Moringa"
5
Seasonal or Promotional Campaigns
Display Ads
8%
₹24,000
Leverage seasonal peaks or promotions for increased sales.
Targeted based on seasons and ongoing promotions.
1. "Spring into Health with Moringa – Seasonal Sale"
2. "Moringa Holiday Deals You Can’t Miss"
3. "Celebrate Wellness with Our Special Offers"
4. "New Year, New You – Get Started with Moringa"
5. "Black Friday Moringa Madness – Save Big!"
6
Content Marketing and Education
Display Ads
Video Ads
Discovery Ads
2%
₹6,000
Educate potential customers and build brand trust.
Broad audience interested in learning about Moringa benefits.
1. "5 Amazing Benefits of Moringa You Didn’t Know"
2. "How Moringa Enhances Your Daily Health Routine"
3. "Learn About Moringa with The Good Leaf"
4. "Master Your Wellness: Moringa Education Series"
5. "The Science Behind Moringa – Get Informed!"
There are no rows in this table
List of all campaigns with step by step instructions
Product-Specific Campaign
Remarketing Campaigns
Brand Awareness Campaign
Competitive Conquesting Campaigns
Seasonal or Promotional Campaigns
Content Marketing and Education
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