Audiences

Navigate to Google Ads: Open your Google Ads account.

Go to Tools & Settings: Find "Audience Manager" under the "Shared Library" section.

Create New Audience: For each audience type, use the "Create" button to define the criteria based on the targeting needs.

Apply Audiences to Campaigns: Attach these audiences to the appropriate campaigns or ad groups.

Monitor and Optimize: Regularly review the performance and adjust your audience targeting to optimize for better results.

Audiences

Audiences

Audience Type

Targeting Criteria

Instructions to Set Up

Status

Demographic Targeting

Women aged 25-50, primarily in India

In Google Ads, go to the "Audiences" section under the campaign settings, and select demographics to refine.

Interest-Based

Health and Wellness, Natural Products

In the "Audiences" section, choose interests and look for relevant categories like "health and wellness".

In-Market Segments

Searching for Dietary Supplements

Choose "In-market" audiences and select users who are actively searching for dietary supplements.

Standard Remarketing

Past website visitors

Use the Audience manager to create a remarketing list based on users who visited specific pages.

Dynamic Remarketing

Viewed specific products

Set up dynamic remarketing to show ads that include products that users have previously viewed on your site.

Similar Audiences

Similar to current customers

Once you have a remarketing list, Google can automatically create similar audiences to target.

Customer Match

Based on customer emails

Upload a customer email list to Google Ads and create an audience for targeting across Google's networks.

Geographic Targeting

Focus on high-performance areas

Adjust location settings in your campaign to target or exclude specific regions based on performance data.

Exclusion Lists

Exclude non-performing demographics

Create exclusion lists in the Audience manager to prevent your ads from showing to non-converting segments.

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