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Google Ads Campaign Strategy
Audiences
List of Audiences to create
Steps to Implement These Audiences:
Audiences
Audience Type
Targeting Criteria
Instructions to Set Up
Status
1
Demographic Targeting
Women aged 25-50, primarily in India
In Google Ads, go to the "Audiences" section under the campaign settings, and select demographics to refine.
2
Interest-Based
Health and Wellness, Natural Products
In the "Audiences" section, choose interests and look for relevant categories like "health and wellness".
3
In-Market Segments
Searching for Dietary Supplements
Choose "In-market" audiences and select users who are actively searching for dietary supplements.
4
Standard Remarketing
Past website visitors
Use the Audience manager to create a remarketing list based on users who visited specific pages.
5
Dynamic Remarketing
Viewed specific products
Set up dynamic remarketing to show ads that include products that users have previously viewed on your site.
6
Similar Audiences
Similar to current customers
Once you have a remarketing list, Google can automatically create similar audiences to target.
7
Customer Match
Based on customer emails
Upload a customer email list to Google Ads and create an audience for targeting across Google's networks.
8
Geographic Targeting
Focus on high-performance areas
Adjust location settings in your campaign to target or exclude specific regions based on performance data.
9
Exclusion Lists
Exclude non-performing demographics
Create exclusion lists in the Audience manager to prevent your ads from showing to non-converting segments.
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