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Alternative Exit - Guest Landing Page

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Podcast Overview

Title: Alternative Exit
Tagline: Selling smart. Empowering exits to employee ownership. Securing legacies and communities.
Description: Alternative Exit is a podcast dedicated to educating small business owners about the possibilities, benefits, and challenges of transitioning to an employee ownership model.
With retiring baby boomers owning over 45% of SMEs globally, there is a need to advocate for and educate everyone about the alternative exit of employee ownership.
We explore various exit options, different forms of employee ownership, and best practices for successful transitions.
Each episode features interviews with experts in employee ownership, business owners who have made the transition, and consultants who facilitate these changes.
Our primary audience is retiring business owners and their families, providing them with the knowledge and insights needed to secure their legacy and support their communities.
Format:
Episode Length: 30 minutes
Frequency: Weekly
Structure:
Introduction (2-3 minutes): Brief intro to the episode's topic and guest.
Main Content (20-25 minutes): In-depth interview or discussion with the guest.
Conclusion (2-3 minutes): Summary of key points, announcements, and call-to-action (e.g., follow on social media, visit the website).
Platform: Recorded on Zoom and available on Podcast players and YouTube.
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schedule your 15 minute pre-interview call here
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Target Audience:

Primary Audience:
Retiring SMB Business Owners
Age Range: 55-70 years
Demographics: Owners of small to medium-sized businesses, looking to retire and transition out of their businesses.
Psychographics: Interested in preserving their legacy, supporting their community, and ensuring the well-being of their employees.
Secondary Audience:
Children of SMB Business Owners
Age Range: Millennials (approximately 25-40 years)
Demographics: Likely involved or interested in helping their parents with business transitions.
Psychographics: Focused on family legacy, community impact, and employee welfare.

Unique Voice

Unique Aspects: Alternative Exit addresses a crucial topic—introducing small business owners to the opportunities of employee ownership, one of the great unlocks for businesses, people, and communities.
Employee-owned companies consistently outperform their peers, enrich employees' lives, and contribute more to local communities.
Value Proposition: Our podcast provides invaluable insights into the impact of employee ownership, tailored to help business owners understand how it can work in their specific scenarios. By demystifying the process and highlighting best practices, we aim to empower owners to make informed decisions.

Host:

Hi there 👋, I'm Andy Farquharson, host of Alternative Exit and Founder of a better monday
Over 25 years in business I've developed a passion for employee ownership. I've seen firsthand how it drives business success, personal growth, and community impact.
From successfully exiting my beverage distribution business at age 26, to scaling Winning by Design to over $25M in revenue, to being part of LogMeIn's journey from $10M ARR to a $1.2B market cap, my entrepreneurial journey has been diverse and global.
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I've experienced both the highs and challenges of employee ownership, witnessing its transformative effects on individuals and communities. This inspired me to champion the employee ownership model through Alternative Exit.
Beyond business, I'm a family man, adventure lover, and lifelong learner, holding a Bachelor of Business, Certificate in Private Equity from Wharton and a Certified Exit Planning Advisor designation.
Join me as we explore employee ownership, smart business exits and secure lasting legacies.

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Guest FAQ
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