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Hook in first 2 lines → If people don’t stop scrolling, rest doesn’t matterShort paragraphs → Walls of text = people scroll pastPersonal stories > generic advice → “Here’s what happened to me” beats “Here are 5 tips.”Comments > Likes → Algorithm thinks “this made people talk” = show it to more peopleFirst 60 minutes matter most → Early engagement tells LinkedIn if the post is goodStart every post with something that makes people stop (hook)Break your writing into 1-2 sentence paragraphsTell stories from your actual work (MyWonder, PlayShifu, UNICEF)Ask questions at the end (gets comments)Post when your network is active (9-11 AM usually works)
Hook contradicts expectations (never worked corporate but worked with biggest names)Shows the tension immediately (design vs education)Lists all your credentials naturallyEnds with 2026 pivot (timely)Question at end (drives comments)
Timely hook (Australia ban is current)Uses an intresting quote (tobacco company analogy)Shifts the frame (not safer, but different question)Shows her constructionist philosophy without jargonEnds with question for school administrators
Hook is provocative (Montessori’s ideas from India)Historical angle is uniquePride + irony (we forgot our own contribution)Ends with question that positions her workAppeals to policy people and Stanford network
Does this make someone stop scrolling?Does this tell a story from my actual work?Does this show a gap between what people think vs reality?
Place-based (Lalbagh treasure hunt + toy making)SEL + Making (mindful movie-making, mindful mechanics)Parent-child workshopsTeacher training (SEL, play-based learning)Corporate family days
Which content bucket drives most engagementWhich workshop concept people sign up forWhether B2B pipeline is buildingFirst workshop executedAt least 3 B2B conversations bookedClear answer on what’s working
Not just impressionsTrack: Job titles, companies, industriesLook for: Toy company employees, school admins, NGO directors in commentsWatch for: DMs asking “can we talk?”Workshop ad performance (which concept wins?)Instagram saves (means they’ll come back to it)Inbound B2B inquiriesMeetings booked (the real metric)Workshop revenue vs ad spendClear answer: scale or exit?
30-60 min review call in the morningYou spend 3-4 hours writing posts that daySend drafts to Google DocI comment within 24 hoursYou finalize and scheduleRepeatWriting (your voice, your stories)Design (you’re NID-trained, use it)SchedulingDirection (which topics, how to frame)Hook/structure feedbackStrategy pivots based on data
Your Positioning
“If you’re building anything for children, come talk to us”
You’re the bridge between “I have an idea for kids” and “I have a market-tested product.” That’s rare. Most designers don’t understand education. Most educators don’t understand product development. You do both.
How LinkedIn Actually Works
LinkedIn wants people to stay on the platform. So it rewards content that keeps people reading and engaging.
What the algorithm looks for
What this means for you
The pattern that works
Hook (stop scrolling) → Story/example (keep reading) → Insight (this matters because) → Question or takeaway (comment below)
That’s it. You don’t need to hack the algorithm. Just write things people actually want to read.
Who Needs to See Your Content
Audience
What They Need
Which Day
Toy company product heads
Why most children’s products fail
Tuesday
EdTech founders
Gap between entertaining vs educational
Tuesday
School principals
What SEL actually looks like
Thursday
NGO program directors
Curricula that works at ground level
Thursday
Museum directors
Place-based learning examples
Thursday
Policy people
Uncomfortable questions about childhood/tech
Saturday
Your Stanford network
Thought leadership positioning
Saturday
Bangalore parents
Behind-the-scenes, actionable tips
Instagram (Month 2)
There are no rows in this table
Each day hits a different group. That’s intentional.
Your Content Buckets
Tuesday = Design Reality Checks
Show toy companies and EdTech what they’re getting wrong. Use specific examples from your work.
Thursday = Pedagogy in Practice
Give schools and parents research-backed insights. Make SEL and child development actually understandable.
Saturday = Thought Leadership
Your origin story, uncomfortable questions, and historical angles. Position yourself as someone who thinks differently.
Your First 3 Posts (Ready to Go)
POST 1 — Next Tuesday (ORIGIN STORY)
I’ve never worked a corporate job in children’s products.
But over the last 10 years, I’ve designed toys and educational products for MyWonder, PlayShifu, The Whole Truth, and UNICEF.
Here’s what nobody tells you about this space:
There’s an inherent tension between design and education.
Design companies want to innovate fast. A/B test. Iterate weekly. Ship new versions every month.
Education moves slowly. You need a year to know if a learning intervention worked. A decade to see if policy changes had ground-level impact.
So where does children’s product design even happen?
Three spaces where innovation can move faster:
EdTech - Digital products are monitored closely. Every interaction can be tracked and fine-tuned.
Educational NGOs - India has the largest number of non-profits globally. They’re building curricula and toys at the ground level.
Toys & games - For young children, play and learning are the same thing. You can test and iterate faster here.
I’ve worked across all three. 2-person teams chasing brand new ideas (MyWonder, Radics). Startups figuring out their 3rd product vertical (PlayShifu, Eureka). NGOs making toys and curricula (Sawaliram, Agastya Foundation). Most recently, FunDoo for UNICEF — digital learning across the planet.
2026 is different.
This is the year I stop working FOR these organizations and start building WITH them.
If you’re building anything for children — toys, apps, curricula, physical products — @Jump Design helps you figure out what actually works for kids.
Not what looks good in a pitch deck.
What do you think is the biggest gap in children’s products today?
Why this could work
Post 2 — Thursday (Australia Ban)
Content
Australia just banned social media for kids under 16.
Here’s why asking tech companies to “make it safer” was never going to work:
“Asking big tech to make non-addictive social media for children is like asking a tobacco company to develop safe cigarettes — it goes against the design of the product.”
That’s from the Financial Times. And it’s exactly right.
Social media is designed to maximize engagement.
That’s the business model.
You can’t make it “less addictive” without breaking how it makes money.
For children’s products — digital or physical — we need a different question.
Not “how do we make this safer?”
But “what does the CHILD get to do WITH this product?”
That’s the difference between:
→ A screen that feeds you content vs a tool you control
→ A toy with one predetermined outcome vs open-ended materials
→ An app that maximizes time-on-platform vs one that helps you make something
The product either puts the child in control, or it doesn’t.
Hard fun vs mindless consumption.
That’s the design choice.
Are you seeing schools struggle with the screen time question?
Why this could work
Post 3 — Saturday (Montessori)
Maria Montessori’s best ideas came from India.
Nobody talks about this.
1939: Montessori was exiled to India during World War II.
She spent 7 years here. Collaborated with Rabindranath Tagore. Visited Indian experimental schools.
The idea that children learn through their own hands-on exploration?
That’s not just European pedagogy.
We built this. Then forgot.
Montessori observed Indian children learning through:
→ Making things with their hands
→ Exploring materials without instruction
→ Teaching each other in mixed-age groups
Today, Montessori schools in India charge ₹5L per year.
But the philosophy came from watching Indian children learn.
What if Indian toy designers learned from Indian education history?
What if we stopped importing frameworks and started building from what already worked here?
Just a thought.
Why this could work
HOOK TEMPLATES (FOR REFERENCE)
Sharing an external resource here. Should give you a basic idea of how hooks work. You don’t have to follow them rigidly.
When you draft posts, think:
If yes to 2 out of 3, post it.
Content Calendar (First 12 Posts)
Week
Tuesday
Thursday
Saturday
Week 1
Origin story (above)
Australia ban (above)
Montessori history (above)
Week 2
Blackboxed learning in toys
SEL as gym not therapy
What does a toy designer do?
Week 3
Popular vs educational design
Schools good for SEL
Why I love history now
Week 4
Low-cost alternatives Part 1
Board games by age
Place-based learning teaser
There are no rows in this table
Posts 1-3 are written above. Posts 4-12 we’ll draft together week by week.
Month 2: Testing Workshops (March)
Goal: Figure out which workshop concept people actually want
Your concepts to test:
Ad budget: ₹10K
Pricing: Test ₹1000-₹3000 range
Platform: Instagram + Facebook (Bangalore parents)
Instagram launch: Repurpose your LinkedIn posts as carousels. Add photos from your “Making stuff” album. Carousels > Reels for educational content (more saves, more shares).
Month 3: Double Down (April)
By April you should know:
If workshops converting → Scale ad spend, run first workshops
If B2B interest coming → Shift content to target decision-makers
If both working → Keep the balance
April deliverables:
Metrics That Actually Matter
Month 1: WHO is engaging?
Month 2: What converts?
Month 3: Is this working?
Workflow
Your Jump Design Day (Tuesday)
Rest of week
What you own
What I do
Our Actual Goal
Not followers. Not likes.
The right 1000 people finding you when they need you.
A toy company founder searches “children’s learning design India” → your LinkedIn shows up.
A school principal asks their network “who can help with SEL?” → someone tags you.
A publisher looking for someone to design educational content → they already follow you.
That’s what we’re building.
Let’s go!
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