Gallery

Lachy Sawtell Coaching

Lachy Sawtell Coaching - Rebrand MoodBrief.

Session 01

Session 2

Explore

Lachy Sawtell Coaching - Rebrand MoodBrief.

Phase 2 - March to June 2025.

Account to Mirror -

https://www.instagram.com/brian_pruett/⁠

⁠

Three (3) main branding pillars - Lifestyle - Family - Motivation.

⁠

Branding Colour Palette -

Features a clean, bright, and natural colour palette with an emphasis on high contrast.

Bright Whites - creating a crisp and high-energy look.

Soft Greys & Silvers - neutral tones.

Deep Charcoal - strong contrast, possibly in text elements or shadows (more for workout content).

Sky Blue - Gold Coast blue sky is a background feature, giving a fresh, outdoorsy, and vibrant feel.

⁠

Screenshot 2025-02-15 at 10.46.07 pm.png

⁠

Three (3) Fonts -

Main -

Sub -

Complimentary -

Videography Shots -

⁠

https://www.instagram.com/reel/DFqvnC3S0U7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==⁠

⁠

From March to June - 4 Hours per Fortnight.

Fortnight 01 - Hybrid Training and Beach Workouts / Motivation / Ads.

Fortnight 02 - Lifestyle / Family / Vibe (Surf, Running etc).

BTS Shots - For Stories.

Maimi - GoldCoast Vibe.

Make Maximum use of GoldCoast Beach Lifestyle.

Dynamic shorts - Transitions every 3-4Seconds.

Reels under 15 seconds.

Posting Frequency - (Test 1 Trial)

2 posts per day 6 times a week ( 1 Post - Carousel/Single and 1 Reel).

Monday - Wednesday - Friday —→ Hybrid Training / Skool Training / Beach Workouts.

Tuesday - Saturday - Sunday ——→ Lifestyle / Family / Vibe.

Thursday Break.

Trial 1 will run for 3 months then 2X the posting after.

What the feed should like the next 90 Posts -

⁠

Things to Avoid This Trial Period -

Nutrition Content during this trial Purposes - You can use IG stories to add CTA’s through Nutrition Content and use BroadCast Chanel but avoid posting on FEED.

Low Quality Posts without proper Captions/ Keywords / and Research.

Filming all sessions in one day or one go - We need time for feedback loops - so stick to 1 session per fortnight, so every other week will have feedback sessions to keep getting better.

Phase 3 - July to September 2025

We will implement Community Content.

So Lifestyle - Family - Motivation - Community.

⁠

Screenshot 2025-02-15 at 10.48.48 pm.png

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.