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Persona's
Identify influencers
Select influencers for each audience you've identified.
Audience Name
Add influencer
Bob
Charlie
Frank
Management
There are no rows in this table
Clear sample influencers
Influencers
Audience
Who influences this audience?
How much influence?
How does influencer create action for audience?
What are the communication channels?
Bob
Manager
Strong
Tells report what to do
Email
Bob
Peers
Moderate
Users typically trust their colleagues for what platforms to use.
Email
Charlie
Industry professionals
Moderate
Learn about new platforms through conferences and speaking events.
Live events
Frank
News artciles
Weak
Will lead operators to do some research about platform.
Social Media
Bob
Bob
Frank
There are no rows in this table
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