Personas

A detailed layout to view each target audience as a persona your business wants to target.

Bob

the weekend flipper with a day job

Charlie

the full-time flipper with one or a few properties at a time

Frank

the ground-up construction expert that’s capable of leading large teams

Management

Care about the platform from a business standpoint

Bob

High-level description

the weekend flipper with a day job

Demographic Analysis

Age and gender:

Location:

Financial health:

Education level:

Occupation:

Socio-economic level:

Psychographic Analysis

Goals & Motivations

Behaviors:

Beliefs and values:

Lifestyle:

Attitudes:

Pain points:

Needs:

Situational Analysis

Audience size:

Survey context:

Interest level:

Audience expectations

Barriers & facilitators

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