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CC Experiment Programming
CC Experiment concepts
01 Post Report Survey (L)
02 Post Inspection Survey (B)
Satisfaction Rewards Program (L)
Educational Video Series (B/L)
9. Surprise Pop-Up Thank You Events (B/L)
18. Case Study for Hesitant Customers (L)
10. New Borrower Welcome Packages (B)
7. Post-Onboarding Care Package (L)
8. Project Completion Surprise (B/GC)
Personalized Follow-Up Message (B)
01 Inspection interview Rewards
02 Case Study for Hesitant Customers
Persona's
New Customer Experiment
Concepts
Concepts include a high level overview of the idea, the desired impact, and a story about how the concept plays out in real world
Post Inspection Survey
Customer Type: Blank
Blank
This experiment involves collecting immediate feedback from borrowers after virtual inspections. Upon completion of an inspection, borrowers will receive a quick survey via text message, allowing them to rate various aspects of their experience, including ease of use and inspector professionalism.
This survey is designed to take 1-3 min max. The collected feedback will be analyzed to identify areas for improvement within the inspection process.
Voting
Video is presented to the team with a link to all the concepts for a given cycle and experiments are then voted on and selected.
Scoping
Once the experiments are locked detailed scopes are created including budget, timeline, logistics and KPIs.
Execution
Experiments are conducted with a target sample size and KPIs are recorded for analysis.
Results
Data is organized in a database and results are presented to the executive team for review do determine future programming.
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