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Detailed Audience Analysis
Click on each canvas column to add additional analysis about each audience.
Audience Name
High-level description
Demographic Analysis
Psychographic Analysis
Situational Analysis
Audience expectations
Barriers & facilitators
Bob
the weekend flipper with a day job
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Charlie
the full-time flipper with one or a few properties at a time
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Frank
the ground-up construction expert that’s capable of leading large teams
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Management
Care about the platform from a business standpoint
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