From being able to do 100 pushups to the benefits of cold showers, I’ve been pushing myself and others to their limits in order to do things that seem impossible.
An IMPOSSIBLE List is not a bucket list. A bucket list is static - you make it once and likely forget about it.
An IMPOSSIBLE List grows with you over time. It’s designed to help you push your limits and do something IMPOSSIBLE every day. As you get stronger and better, you’ll see your impossible list expands along with your goals and your life.
Joel is the founder of IMPOSSIBLE - a performance lifestyle brand devoted to helping people push their limits and do something impossible. As an athlete and entrepreneur, in 2017, he became the youngest person in the world to run an ultra marathon on every continent.