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Lab results from the last 90 days are always posted publicly on our website.Each batch includes a QR code on the packaging that links directly to its results.
Karo — a mother of two who lived through the exhaustion and nutrient depletion of pregnancy and postpartum, inspiring the need for MTHR.Zach — a seasoned DTC marketer with over 10 years’ experience, scaling some of the biggest direct-to-consumer brands to $100M+ in revenue.
About MTHR
What It Is
MTHR is a next-generation nutrition brand built around two daily essentials: Protein (Body Blend) and Hydration+ (Energy & Clarity). Unlike traditional protein powders or hydration mixes, MTHR is designed to complement — not replace — a prenatal, addressing the unique deficiencies and recovery needs of motherhood.
While anyone can take MTHR at any stage of life, we created it to fill a clear white space between Ritual, AG1, and commodity protein brands. Where others stop at general wellness, MTHR delivers science-backed formulations that directly support body restoration, milk supply, and brain health.
We call it “for the real bodybuilders” — the women who’ve carried, delivered, and raised children, who deserve the most complete recovery and replenishment system on the market.
Mission
Our mission is simple: make millions of mothers around the world more replenished, recovered, energized, and fit.
We want to become a leading influence in social media by promoting a healthier, stronger lifestyle for moms everywhere — backed by products that actually work. Alongside product innovation, we invest in giveaways, community initiatives, and donations to support mothers where they need it most.
Transparency Promise
One of our highest priorities is radical transparency in testing. Too many brands say “clean label” or “3rd-party tested” without showing the data. MTHR works with advanced labs (like Light Labs) to test every product for heavy metals and contaminants.
We go further:
This way, every mother knows exactly what she’s putting in her body.
Plans
We aim to become the “AG1 for Moms” — not as a marketing ploy, but by building science-first, transparent formulations that address the real deficiencies of motherhood. Over time, we plan to expand into prenatal support, baby nutrition, and additional daily rituals that complete the MTHR system.
Founders
MTHR was founded by Zach & Karo Duncan, a husband-and-wife team.
Together, they built MTHR to combine personal lived experience with world-class consumer brand expertise, at the perfect timing for this market.
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