A cloud-based document editing and collaboration platform built to bring words, data, and teams together. Coda competes with large workspace productivity software providers, such as Google Workspace and Microsoft 365, along with smaller players like Notion and Airtable.
Google and Microsoft focus on providing a set of productivity tools specific to the type of content while Coda, Notion, and Airtable, focus on providing a single tool to create different types of content in the same interface instead of using separate tools.
The company’s value proposition is by allowing their users to seamlessly bring words and data into a single document/ app experience without the need of creating and managing separate documents (ie - Google Docs and Sheets or Microsoft Word and Excel).
92% of G2Crowd reviewers were self-identified as small or medium business (131/142)
Largest user group were self-identified as having a Information Technology job title; close second were Product and Project Managers
Information technology sector was the top industry to review Coda
Negative complaints around application performance within the browser and poor UI/UX (ie- long learning curve)
“...high barriers to entry for people who want to create documents from scratch.”
“The UX can be a LOT more intuitive.”
Overall: strong positive feedback with an overall average review of 4.7 out of 5.0
“Great collaboration and documentation tool for the company!”
“I like the integrations available (especially with Jira and Figma).”
Increasing NRR by over 100% by focusing on improving Activation Rate for existing paying customers. As an upstream metric, it has: 1) a high probability of affecting NRR, 2) acts as an early warning to a possible drop in NRR, 3) easier to improve directly than NRR.
Definition: Create a document containing data from a 3rd party data source (via connecting) and share with a colleague within 2 weeks
How: Improve UI/UX for creating and importing data tables