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BluSmart: PRD

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A quick and small PRD for BluSmart, focusing only on the major elements.

Why? (Objective)

Problem Statement: Boost user engagement and retention by fostering a sense of environmental responsibility and community.
User engagement: When a user shares their ride information over social media (expanded later)
Retention: When a user books more than one ride per week
Business Goal: Enhance company’s brand image as a leader in sustainable transportation, while leveraging customer empathy to drive business growth.

How do we measure success?

Post-ride % increase in engagement
% increase in retention
Guardrail metrics: Time taken to book a ride

Who are the users?

Here’s the persona we’re building for:
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Solutions

Ideas
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#1. Eco Profile
Introducing eco profiles, that is, converting user profiles into eco profiles and sharing information that makes the user feel good about their choices, inspires them to share the information with others, and feel validated.
#2. Community Leaderboard & Badges
A leaderboard that ranks users in an area/community by the amount of CO2 saved and distance travelled. We award different levels and badges for various pre-defined milestones, like video games. Users unlock shareable badge every time they cross a level, and share their achievement on social media
#3. Cabs with LED displays on the side/roof
LED displays on the side/roof of the cab that shows how much CO2 that cab has saved in its lifetime/day/ride
#1. Eco Profile
What is it?
Introducing eco profiles, that is, converting user profiles into eco profiles and sharing information that makes the user feel good about their choices, inspires them to share the information with others, and feel validated.
Information to be added
Information to be added:
Equivalent trees planted
Money the user saved on fuel
Give perspective on “622 kL fuel saved” — example: You could have travelled from Delhi to Mumbai with this kind of fuel
Blu Score (Blu Score reflects the environmental benefit of each trip. Calculate the estimated CO2 saved per BluSmart ride based on distance, and average fuel efficiency of comparable vehicles. Award extra points when user crosses certain milestones.)
Make the visuals shareable on IG/WA stories and Snapchat
Impact/benefit
Fosters environmental responsibility since the numbers are easy to understand, and thus, more impactful
Positions BluSmart as the go-to platform for quantifying eco-conscious choices.
Generates awareness and improves visibility

Prioritization

Considering the impact, confidence, and effort in developing the solution #1 is less, that’s the idea I’d prioritize. It’ll be followed by by #2.

Implementation

Wireframes



Appendix

Petrol car releases 170 g of CO2-equivalent, per passenger kilometer.
An average tree absorbs an average of 10 kilograms, or 22 pounds, of carbon dioxide per year for the first 20 years.

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