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BHAG (UI/UX Challenge)

Problem Walkthrough:

Ishan recently hosted a party and invited a few of his friends. All his friends were assigned to bring in different food items and drinks. All of his friends, including him, paid out of their pocket for the items they brought in for the party. Few of his friends used cash, a few of them used stuff credit/debit card or others through an online wallet.

A few days later, settling the money was chaotic. It would be unfair for Ishan (who is a vegetarian) to pay for meat items. One of his friends who did not drink at all would not want to pay for alcohol.

The group could not figure out how to transfer money to each other. They did not know who owes whom how much money. (Didn’t know the how’s and who’s of splitting the money.)

After multiple manual calculations, ended up transferring money through eSewa back and forth, multiple times, to each other.

Problem Statement

Ishan is not being able to quickly and fairly calculate and invoice expenses among his friends because of unplanned and disorganized payments of items by multiple members in a group causing them to spend hours figuring out who owes whom how much money.

App Name & URL

BHAG

www.bhag.com

Location

Kathmandu Valley

App can be used accessed anywhere in Nepal.

Initial target audience

Young Professionals

College Students

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Target Audience

The app will focus on the following target audiences:

Roles:

Young Professionals, College Students

“Spontaneous people who love group outings but are not really structured.

Demographics of Initial target group

Age: 18-35

Gender: Mixed

Education: +2 Completed

Occupations: Student/ Young Professional

Location: Nepal

Psychographics (personality, values, attitudes, interests, lifestyles)

Not Organized

Rush Lifestyle

Spontaneous

Foodie

Enjoys going out

Enjoys spending time with friends (in a group)

User Persona:

Ishan Thakuri

Age: 27 | Location: Kathmandu | Operations Manager

“I am looking for a quick and easy way to automate the “money-settling” process after a group activity so that it’s fair for everybody.”

Bio:

Ishan is an Operations Manager at Utsaha Udyog. He is extremely outgoing and loves hosting parties for his friends. He is usually with a group doing something every weekend.  He is not a great planner, and neither is organized/structured. He is frustrated with himself for having to pay an extra amount of money when settling the costs. He would love to avoid spending hours figuring the expenses and settling the cost among his friends after each of the party/outings.

Personality:

Not Organized

Rush Lifestyle

Spontaneous

Foodie

Outgoing

Independent

Fair/ Kind

Active

Adventurous

Engaged/ Busy

There are no rows in this table

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Goals:

Spend less time calculating who owes who how much money.

Fair/ Transparent share of costs after a group activity

Avoid multiple and redundant online money transfers.

Frustrations/Pain points:

Spends too much time with manual calculations of costs

Has to pay an extra amount of money used to buy meat items.

Hates organizing the receipts

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NEEDS

User Needs

The app needs to enable the user to:

See personal profile and customize them

See a list of group they are part of.

Create a new group

Invite people to the app by Email, Phone number, or share link.

Add people as friends.

See a list of their friends.

Record and post Expenses in a group

Invoice specific expense to specific friends in a group

Pay and settle expenses by cash, bank transfer or through esewa.

See balance and how much one owes.

OUTLINE OF THE SCOPE

Content Requirements

Content (text, images, video) that the user will need.

“The user will be looking for…”

Group Menu with a list of group that they are part of.

List of friends in a group.

Balance. (How much you owe whom in a group and how much your friends owe you)

List of Friends.

Personal Profile.

Friends Profile

Way to settle the expenses

Button to invite friends

Button to create a new group.

Functionality Requirements

Systems that will allow the user accomplish tasks.

“The user will be able to…”

Create a new group

Invite Friends to the app

Add friends to a specific group

Record Expenses and invoice them to specific friends in a group.

Comment on a specific expense.

Nudge your friends to pay you.

Automate all the expenses of a group and minimize the number of transactions.

Transfer the money via e-sewa or Bank transfer (cash)

Settle the expenses.

MVP:

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