Dashboard
Overview Report
Daily Sales
Users & Sessions
Funnel Report
Avg Basket Size
Device - Source Sales
Product wise Sales Share
Based on the provided data, as a consultant, I would like to analyze the performance of different platforms in terms of media spend and sales. Looking at the [GA & Media Data], it is evident that Google has the highest media spend of $879.77 and also generates the highest traffic of 2,507. However, Pinterest has a relatively lower media spend of $190 but still manages to generate a sales value of $404.48. This indicates that Pinterest may have a higher conversion rate compared to Google.
Moving on to the [Daily Sales] data, we can observe that the revenue fluctuates throughout the analyzed period. However, there is a consistent number of transactions ranging from 11 to 34. This suggests that the sales performance is stable, and the business is able to attract a consistent customer base.
Analyzing the [Funnel Report], we can see that the “add_to_cart" goal has the highest number of conversions at 1,952 and the highest value of $70,599.56. This indicates that customers are actively adding products to their carts, which is a positive sign for the business. However, the "add_payment_info” goal has a relatively lower number of conversions at 597 and a value of $0. This suggests that there may be some issues or barriers in the checkout process that need to be addressed to improve conversion rates.
Examining the [Basket Size] data, we can observe that the metric fluctuates over time, ranging from 31.95 to 46.99. This indicates that the average number of items in each customer's basket varies, but overall, it remains within a certain range.
Finally, analyzing the [Product wise Sales Share], we can see that the “EasyFit BH" product has the highest sales share, generating a total sales value of $244.65. This suggests that this particular product is popular among customers and has a significant impact on overall sales.
In conclusion, based on the provided data, it is evident that Google is the platform with the highest media spend and traffic, while Pinterest has a higher conversion rate. The daily sales performance is stable, with a consistent number of transactions. The funnel report highlights the need to improve the checkout process and address any issues that may hinder conversions. The basket size fluctuates over time but remains within a certain range. The "EasyFit BH" product has the highest sales share, indicating its popularity among customers. Overall, these insights can help the business make informed decisions and optimize its marketing and sales strategies.
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