Lesson 04

Identify Your First 25 Highly Qualified Leads

Lesson 04: Identify Your First 25 Highly Qualified Leads

As you prepare this list of 25 Highly Qualified Leads, remember this is the start of building your speaking sales pipeline that will help you get booked and paid to speak. The type of contacts that you should include, will fall into 1 of 3 categories... 1. Contacts, either for specific events or at specific organizations, that you wish to build relationships with to help you get booked as a speaker, workshop facilitator, or MC. 2. Contacts that you already have relationships with that you can reach out to, to discuss speaking at their event or for their organization. 3. Events you're interested in speaking at. Please note: Our team will follow your lead on the types of contacts and companies you have indicated are the best fit to grow your speaking business. You will read more about what we will provide to you in Lesson 16.

Additionally, you may want to consider adding events and proposal deadlines even that have already passed so that you have them on the radar for future years. However, focus on the most current and aligned Decision Makers and opportunities that have the highest potential first, and then drop back to other possibilities.

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Click here to download the Google Spreadsheet Template⁠

that you will use for collecting your First 25 Highly Qualified Leads. Please make a copy of this sheet, and then fill it in with 25 Highly Qualified Leads that you believe best represent the type of leads you're searching out for your speaking business. You'll notice this template has 2 spreadsheets: 1 for collecting Decision Maker leads, and 1 for collecting Event leads. Please make note of the highlighted areas on the spreadsheets.

You will submit this in Lesson 17 of this Module.

Lastly, you may want to jump to the next lesson to check out the Intel Engine - a software that will help you knock out this 25 Highly Qualified Leads Spreadsheet much easier!

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