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Level 1 = “You handle the plan, we run the day.”Level 2 = “We help shape the plan and handle vendors + day‑of.”
Free Estimator (AI driven)Playbook (AI driven): General guidance for budgeting (10% overrun planning, and prevalence of budget slippage, with example of why it happens_ )Playbook does an onboarding to client of what can go wrong. QuotationService Level Selection (SLA - Service Level Agreement)
“Your personal event concierge to help you choose vendors, solve logistics, and give guests a VIP‑feeling experience.” Vendor sourcing assistance: shortlists and intros to AMX‑approved vendors (casino tables, DJ, MC, decor, etc.). Light venue help: suggest 3–5 venues that fit date, size, and budget; client signs contracts. Attendee/guest services: special requests, accessibility, transport coordination, hotel blocks. No full creative/event strategy; themes and big vision are still client‑led, we refine logistics.
“We design, budget, and execute your entire event; you approve key decisions and show up.” Event strategy: goals (fundraising, team‑building, client entertainment), success metrics, and format. Full concept and theme development (e.g., casino night, gala, awards dinner) with moodboards and floor plans. Vendor selection and contract management across all categories (casino vendor, AV, catering, decor, entertainment). Detailed project plan, timelines, and stakeholder updates pre‑event; post‑event recap. Direct financial handling of donations/silent auction proceeds (we manage the mechanics, client handles funds).
Use a simple 3‑column comparison table (Coordinator / Concierge / Pro Planner) with 8–10 rows of features (strategy, venue help, vendor sourcing, guest services, budget ownership, day‑of management, response time, price level) and checkmarks. Make sure each higher tier strictly includes all services from the tiers below, plus 2–3 clearly valuable extras, and at least ~20–25% price jump between tiers so the differences feel real.
Service Levels
We should treat these as three experience tiers that ladder up cleanly in effort, ownership, and price. Here’s a crisp, customer-facing way to define them.
Entertainment Made Easy
Overall structure
Level 1: Event Coordinator
Position it as: for clients who already know what they want and mostly need execution.
Help scope event to initial budget goals
Promise to customer
Core responsibilities
What’s explicitly not included
Tagline on site:
“Event Coordinator – best for DIY planners who want a pro to run the show.”
Level 2: Concierge - Fees Based on Service Rendered with price list or hourly???
Position it as: for clients who want a helper and fixer, with more hand‑holding and some planning support, but not full strategic ownership.
Promise to customer
Core responsibilities (includes all Level 1, plus)
What’s explicitly not included
Tagline on site:
“Concierge – planning partner plus day‑of coordination, with VIP‑style support for you and your guests.”
Level 3: Pro Planner
Position it as: for corporate/fundraiser clients who want to outsource the outcome (your current casino‑night wedge).
Promise to customer
Core responsibilities (includes all Levels 1 & 2, plus)
What’s explicitly not included
Tagline on site:
“Pro Planner – full‑service strategy, planning, and execution for high‑stakes corporate and fundraiser events.”
How to present this to customers
If you paste your current website copy, I can turn this into a ready‑to‑ship pricing/services table and one‑line elevator pitch for each tier.
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