I’ve avoided talking about GDC as we’ve covered it already.
🏆 Summary & Highlights
AI Summary
Human Summaries
Overall sentiment - Matt: Whilst this month saw me distracted from directly focusing on marketing we had some major product development goals and also brought into focus the vision we want to take the product towards in the next couple months We were very fortunate to be able to gather a lot of feedback in the short amount of time, due to GDC, allowing us to validate and refine the direction we're moving in. What went well
1) Being featured in ; the massive traffic spikes shows us the value of press attention, it also shows that the concept caught the attention of gamers using their site. 2) Feed development: Moved from concept to under construction the Feed, all within a month, whilst gathering feedback along the way. 3) Further social automation live: With Reddit, YouTube and the main Bluesky accounts now automated, we’re posting more consistently without a drop in engagement. We also now have the tools to begin scaling our social media presence. What didn’t go well
1) Meeting growth targets: We were 1,000 views short from meeting our traffic target this month solely from website views. If we take into account our social media views (with adjustments for value), we’re doing well. The concern for me is being able to continue to scale our views at the pace our projections ask for. 2) Consistently sourcing traffic from Reddit: Reddit traffic was 1/3 of where it was at in February; we need to find a way to consistently post to Reddit without triggering mod actions; what worked in the past? What is something we’re doing differently that is causing a traffic loss? Maybe we go unbranded? 3) Truly understanding the size of Fest traffic: March Fest traffic: 16,459 → if every user scrolls three ‘pages’ worth of Fest, could we be sitting on the equivalent of 49,377 views? Also; how many extra pages would we see clicked if we had game pages for sales games? 4) Getting gamers to organically return to the site: How can we be stickier in the short term before we bring in accounts? What can we do 5) Finding a revenue source: We need to monetize something to show intent from one of our major audience's (B2C or B2B) - the issue we have is being able to release something that is low effort but high return as to be worthwhile. 6) [Not major now] Why are game page views so low? Those are our equivalent of a user checking out and are at the bottom of our our funnel. Its something to keep an eye on as our eventual Steam bound traffic would be a % of these visits. 🔮Next Month Focuses (April)
Focus purely on audience growth Develop out use of social media; expand into new platforms and scale existing platforms Begin reaching out to press and start building stories with them Investigate streamer who would be up for checking out what we’re doing (are we ready for this yet?) Revisit our Reddit strategy both for subreddits and for posting our content in popular places. Expand our content posts on social media Fix up our metrics so that we’re able to see the full depth of views on our website Inbound tracking from social platforms that aren’t correctly reporting Capture views on infinity scroll pages Next steps
Take away actions
Track Further View Events: Add visit event triggers for every 8 games in a Fest Page (or whatever number feels correct for how often we’d serve an advert). TikTok Views: Investigate TikTok video views in March, understand how we can avoid this issue and see where we can fit further videos for view growth. Press Outreach: Scope out the journalists who will relate to our message and goals and how we can connect with them. Crack Reddit Posting Puzzle: Research and build out some mod-proof but still interesting content for Reddit that still brings us some traffic. Add UTMs to Bluesky links: Add a Bluesky related UTM to our bound links and add related UTMs to our Steam bound links. Revenue source: How can we create a low effort but decent return revenue stream from our developer audience? Review Ichiro’s document asap. Update game pages: When redesigning the game pages: How can we make sure users go deeper into the website? What elements can we add to incentivize longer sessions from users starting on this page? Explore new social post campaigns: Design out new social post content that will drive engagement out our level. 📈 Website traffic overview
Top highlights
1) Solid view growth: Whilst total users only grew by 10%, website views grew by 86%. This seems to be down to two factors; Website refresh pushing users to view more pages, with the removal of the Steam button seemingly adding further WLEG interaction to visits. PC World traffic has a higher than average page view rate than Reddit, which is significant as they mostly came to the Fest infinite scroll page. 2) Average page view growth: Growing from 1.7 to 2.58 with higher traffic is fantastic; it shows users are engaging more with the site in its current format and that there is plenty of room for growth. 3) Game page traffic is very spread out: No single game is hogging our gaming page traffic; the 2,500+ views are evenly spread across all our game pages. However, the views per session of people viewing game pages is 1.45, indicating that if users enter via a game page they may not be navigating deeper into the website: how can we fix this with the upcoming game page visit? 🫂 Social Media & Community
Top highlights
1) TikTok views dropped slightly: Our TikTok views seemed to have dropped m/m by 5,000 views. From a quick look its seems that about 7 videos massively underperformed. To grow numbers further I’ll work out what went wrong and see if we have any extra timeslots we can fill with content. 2) BlueSky traffic is seemingly hidden: We’re seeing Bluesky traffic drop, but there’s reports online that Bluesky traffic can be hidden within direct traffic - we should start including UTM links to both and Steam bound links. 3) Reddit traffic halved: Showing the value of Reddit posts; with less focus on putting content on there our Reddit based traffic halved. 4) Microtrailers perform well but don’t inspire engagement: What other content series can we introduce that will send more traffic to WeLoveEveryGame.com? What data can we show that is as interesting as our previous successes? 💾 Product development
Feed Design
Progress
Status
⌛In progress
Changes this month
We’ve gone from a rough mockup, to cleaned up prototype, to collecting fantastic feedback, to being under construction of the actual feed within the space of a month - absolutely great progress.
Next steps
Build is underway and we’re planning to take on extra design as and when its required during production.
Site Redesign
Progress
Status
🫸Queued
Changes this month
The site redesign (into our semi-cozy Tokyo vibe) has been nearly completed, with the majority of our pages now representing the new look (handy ahead of the Feed’s rollout) and looks to have had a positive result on our site’s engagement.
Next steps
Pages that still need the visual upgrade;
Kraken Rollout
Progress
Status
⌛In progress
Changes this month
The new version of the social posting bot was rolled out on Reddit and Bluesky, giving us more consistent posting on those platforms.
Next steps
Scale our social presence up a step; aim to reach 8 accounts on at least one platform.
