The State of Influencer Marketing 2022: Benchmark Report

The report takes an in-depth look at the influencer marketing industry and summarizes the thoughts of more than 2000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing. In addition to the results from our survey, we packed the report with all the influencer marketing benchmarks, metrics and data that matter most to you, along with some predictions of how industry professionals expect it to move over the next year and into the future. Think of it as fuel for your next influencer marketing campaign.

In this report, you'll learn more about:

Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022

Instagram influencer fraud has declined over the last few years, still 49% of Instagram Influencer accounts were impacted by fraud in 2021

More than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022

54% of the firms working with influencers operate eCommerce stores

2021 saw a notable increase in brands paying money to influencers. There is now an equal split between monetary payment and influencers receiving free products

68% of our marketers plan to increase their influencer marketing spend in 2022

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备注：黑色字体改成 Benchmark Report 2022，书名改成The State of Influencer Marketing

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