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Whitepaper

The State of Influencer Marketing 2022: Benchmark Report


The report takes an in-depth look at the influencer marketing industry and summarizes the thoughts of more than 2000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing. In addition to the results from our survey, we packed the report with all the influencer marketing benchmarks, metrics and data that matter most to you, along with some predictions of how industry professionals expect it to move over the next year and into the future. Think of it as fuel for your next influencer marketing campaign.

In this report, you'll learn more about:
Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022
Instagram influencer fraud has declined over the last few years, still 49% of Instagram Influencer accounts were impacted by fraud in 2021
More than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022
54% of the firms working with influencers operate eCommerce stores
2021 saw a notable increase in brands paying money to influencers. There is now an equal split between monetary payment and influencers receiving free products
68% of our marketers plan to increase their influencer marketing spend in 2022

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澶囨敞锛氶粦鑹插瓧浣撴敼鎴 Benchmark Report 2022锛屼功鍚嶆敼鎴怲he State of Influencer Marketing
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