Ideal Startup Profile

We seek ambitious tech startups driven by a profound commitment to continuous learning and improvement. Our ideal startups are characterized by founders and teams who embrace a growth mindset, viewing challenges as opportunities to learn and evolve. These entrepreneurs are distinguished not just by their innovative ideas, but by their relentless pursuit of feedback, data, and market-driven insights to iterate and refine their products.

We prioritize teams that are eager for coaching, open to accountability, and ready to engage in the sometimes tough love necessary for substantial growth. These individuals understand that progress and success are rooted in adapting to feedback, making data-informed decisions, and committing to the rigorous application of lean startup principles.

Our ideal founding teams are:

Feedback-Driven: Actively seeking and incorporating customer and market feedback to guide product development and business strategy.

Growth-Minded: Possessing a mindset that values learning and personal development as central to professional success.

Value Performance Coaching: Open to guidance, critique, and the kind of constructive challenge that accelerates growth.

Resilient: Capable of navigating the uncertainties of startup life with determination and flexibility.

Data-Informed: Making strategic decisions based on solid data and continuous market validation.

Community-Minded: Willing to contribute to and engage with the broader startup ecosystem, understanding that success is both personal and communal.

Building a digital product

This means that the start up team has the intention to build a novel digital product that makes their solution unique and valuable in the market. Teams that would not apply to this definition are companies that are leveraging existing technology to deliver a service or a product. We are focusing on entrepreneurs that are building a viable business around a net new technology that they are developing.

They are working in Atlantic Canada

The ideal scenario is that one or more founders of the team are living in Atlanta Canada, and intend to build a company that will be headquartered in one of the Atlantic Canadian provinces. There are some exceptions to this rule, that we may be willing to make, depending on the unique circumstances of the team, but there would need to be a clear material impact to Atlantic Canada (Ex: multiple employees in Atlantic Canada)

Urgent Problems We Help With

Lack of Funding

First-time startup founders fail to create a solution that resonates with their target customer when building their MVP because of a lack of understanding that funding is available to those that have proven a problem-solution fit but not for idea validation. Alleviating that pain would allow them to successfully create an MVP that validates problem-solution fit for a specific market segment and secure funding to further develop their solution.

Lack of Market Resonance

First-time founders often build MVPs that don’t attract interest due to a misalignment between the product features and their customer’s unmet needs. This lack of resonance is rooted in a misunderstanding of the urgency of the problem. By focusing on customer-driven development and validation, startups can create an MVP that appeals to a specific market segment willing to pay for the solution.

Inability to Close Seed Funding

Seed-stage founders often struggle to secure venture funding due to insufficient market traction, which deters potential investors. By identifying and meeting the specific traction benchmarks sought by investors, these founders could significantly enhance their ability to close their seed investment rounds.

Lack of Growth due to team misalignment

CEOs of early stage startup with initial market traction are encountering growth stagnation due to communication breakdowns within their team. This problem stems from a misalignment between the CEO's vision and the team's understanding of that direction. If the startup establishes a clear communication framework that conveys the CEO’s strategic goals and how each team member's role contributes to these objectives, then the team will be able to collaborate more effectively and reach the growth milestones.

Loss of a sense of control and progress

First-time founders, deeply committed to their startups, frequently find themselves navigating their entrepreneurial journey in isolation, compounded by the pressures of rapid operational pace. This situation can lead to experiences of imposter syndrome and a significant oversight in recognizing and valuing their own progress. The absence of this reflective practice often clouds their judgment on what truly demands their attention, intensifying a sense of disorientation and diminishing their ability to steer their venture effectively.

Our Differentiators

No Cohorts. Support is Tailored around each team

Performance Coaching (Team, Traction & Technology)

Skill Development Focused (Subject Matter Expert Advisors)

Technology (Tools designs to enable and accelerate traction)

Investment Readiness (Focus on Ideal Investor Profile)

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