Our Business Proposal and Growth Points For AAA Freight, Inc.
Input data about the company:
Client name: AAA Freight, Inc.
Number of drivers: 550 (per )
Number of recruiters: 8
Cargo Types: General Freight / Metal; Sheets, Coils, Rolls / Building Materials / Machinery, Large Objects / U.S. Mail / Beverages / Paper Products / Farm Supplies / Construction
Applicant Tracking System: DriverReach
Google My Business reviews: 4.4
Facebook reviews: 4.5
Indeed reviews: 3.3
Current major source of candidates: Leads are delivered by ,
Huge turnover, drivers don’t stay long with the company, current slump on the US market; Business is growing and there’s a need for new drivers; Social advertising didn’t bring any good results; Unreachable leads, they get out of touch very quickly; The task is to hire 15 new drivers a week.
Secure additional 15 driver hires per week; Supply drivers who will stay with the company as long as possible (preferably at least 3+ months); Provide end-to-end reporting & analytics for the Director of Recruiting and Operations Team as well so that they could track and improve AAA Freight’s KPIs in real time.
We tested AAA Freight’s online recruiting channel and associated workflow which initiated our improvement plan in terms of on-time connecting drivers with your recruiters along with streamlining the overall recruitment routine by means of our proprietary automation tools.
Solution & Growth Points For AAA Freight, Inc.:
Facebook and TikTok Ads On a Professional Level
Per conversation with Eve Jelesijevic, Director Of Recruiting and HR, AAA Freight, Inc. processes leads supplied by and . Even though you didn’t get satisfying results with social advertising in the past, we suggest you start leveraging social media ads to get more candidates.
Why Facebook and TikTok?
We have tested lots of channels for hiring drivers including most popular job boards (such as Craigslist, Indeed, Jobsintrucks, Alltruckjobs), Bing, Google, etc. but finally came to a conclusion that Facebook is one the best sources at the moment. Why? Just because about 85% of American truck drivers are active Facebook users.
Nevertheless, Facebook ads don’t work wonders on their own and the majority of leads turn out unresponsive/unreachable, that’s why we implement a bespoke infrastructure of proprietary software tools for our clients. Such an IT-system streamlines the hiring workflow and makes reaching out efficient and effective (all the tools are described in detail below).
We noticed that in the past you had FB campaigns running from your so we recommend launching ads from your . In this case it will be easier to convert your growing brand awareness into a steady flow of relevant candidates.
As for TikTok, there are many truck drivers in that application and the number is constantly increasing. We successfully utilize advertising on this platform and it brings drivers to our clients.
Why your ads will stand out from the crowd of other trucking companies’ ads?
We design ads focusing on drivers’ core pains and challenges. We have conducted research based on our 4-year communication with 130+ thousand drivers to understand what is really important to drivers while choosing a job; We always fine-tune & tweak ad campaigns to make them as cost-efficient as possible; We show ads to relevant audience only, don’t show ads to your current/terminated/disqualified drivers; We connect your Applicant Tracking System (DriverReach) with Facebook which makes your ads perform better;
Examples of ads we’ve launched for some of our clients on Facebook and TikTok:
Tool #1: Autocaller
This is a software tool that automatically connects your recruiters with candidates within 10-30 seconds after they submit a job application. It’s our proprietary tool and only our clients can access it.
Tool#2: Transactional emails/text messages
We suggest setting up automated text messages along with automated emails. You might be using DriverReach features for transactional emails/SMS shots, however they don’t yield more or less satisfying results based on our client’s DriverReach data. That’s why we suggest our proprietary tool instead.
Our 4-year experience demonstrates that drivers read text messages about 4 times more often than emails.
How it works: an interested driver fills out a short application on your website or on Facebook and immediately receives an automated text message and an email with a link to a full DOT application.
If a driver doesn’t answer you recruiters’ calls, we automatically send him/her messages like this (several messages in the course of a month)
Drivers can respond to automated emails and text messages (unlike those received from the majority of other truck companies); If a driver texts back with any questions, your recruiters can respond directly from their Mailbox due to special software that we install for our clients; Our system is capable of identifying special keywords, so if a driver responds to an SMS and his/her message contains such keywords, the Autocaller instantly calls your recruiter and connects him or her with this driver. Here’s an example of such a message with keywords:
Thus, an interested driver immediately receives a call-back from your recruiter.
Tool#3: Drip SMS/Emails
As you may know, drivers may change their phone numbers which is a common thing, so it’s impossible to contact them. We will send automatic bulk emails to all your leads who you were unable to reach (NO RESPONSE LEADS) as well as to those who had an insufficient experience when they filled out applications, but currently these leads are a good fit for your company. This is a rather cheap & efficacious approach to re-activate missing drivers. All the workflow is fully automated, and emailing lists are automatically pulled from DriverReach & such bulk emailing occurs 2-3 times a week.
How it works: we purchase a dedicated domain for bulk emailing & warm it up thoroughly in advance; therefore, our emails always fall into Inbox.
Automatic bulk text messaging is also fully automated. We fire messages to your leads that are assigned a relevant status only.
How it works: we fire bulk text messaging in several ways. We both include a full app link & exclude it, which allows having a very high Inbox rate. We identify each lead’s phone carrier & customize our messages depending on the carrier’s requirements.
Leads can call back all the phone numbers from which they receive text messages; We redirect drivers’ calls to your recruiters; Leads can reply to those messages and we forward these replies to your recruiters’ mailboxes; Your recruiters can reply to leads’ messages right from their Mailbox & drivers will receive SMSes.
All this results in astonishing performance. In such a way, we daily generate over 50 inbound calls & 150 SMSes for our clients.
Voice Drip is one of our developments that is instrumental in increasing the number of both inbound calls & full applications.
How it works:
We automatically call leads from your DriverReach database; Robotic voice utters your offer to them & suggests drivers either dial 1 to speak to a recruiter or input their zip code, so that we could message them more info on your offer along with your FULL APP link. Many drivers prefer text messaging to live talking, so all our tools are extremely useful.
All in all, we will help you get in touch with interested candidates within seconds and candidates who don’t respond will be followed up automatically with text messages/emails.
Tool #5: End-to-end Analytics and Reporting of Your Recruitment At Your Fingertips
As we demonstrated on the call, once we set up your IT-infrastructure and tune all the tools, you will have access to advanced analytics and reporting in the form of an interactive Dashboard that contains data from all your advertising channels reinforced with information from your DriverReach driver database.
You will be able to make actionable decisions and supervise the whole recruitment process. Besides, we will be in constant touch with you working closely on pivoting our activities to address your business needs.
Dynamic reporting and analytics will help you to:
Understand what channel brings you more drivers (Facebook, job boards, organic search, etc.); See performance of your recruiters/safety/dispatchers; See how your budget is distributed between different channels; As a result, you can refuse from ineffective channels and optimize your recruiting process; Compare Cost Per Lead and Cost Per Hire; Analyze best/worst performing states; Review retention per state.
From our conversation we understood that you have some issues with retention (like most carriers). Here’s how we help our clients with retention:
We create dynamic real-time reports showing how many drivers leave your company and, moreover, how many drivers leave from each dispatcher/safety/recruiter. Moreover, sometimes a recruiter can hire low-quality drivers who quit after a short time. So, such reports will help you diagnose problems in both recruitment and retention processes; We help implement a platform for anonymous feedback from your drivers - so to analyze and prioritize your retention efforts. Such an approach has helped some of our clients; We scrape all reviews about your company online (Google, Indeed, Glassdoor, etc.) and analyze this text data with the help of our proprietary tool. This procedure helps us identify your weaknesses and find out what drivers like and dislike most about your company.
We have prepared a Growth Plan especially for AAA Freight Inc.
During the 1st month we suggest focusing on Facebook ads launch, tuning your ATS and rolling out our proprietary software tools. It will help you hire drivers in line with your requirements and build the foundation of your automated recruiting system. So here’s the plan for the 1st month:
1. Tasks for the 1st month:
implement end-to-end analytics and reporting based on your DriverReach database; set up the IT-infrastructure and develop ads design; launch an advertising campaign on Facebook; after rolling out our IT-infrastructure we will train you to work with a consistent flow of relevant candidates. We will support, consult and guide you all the way through.
Our work is transparent and measurable: you will be able to track it online
1. You’ll have access to a dashboard with all the analytics (example below):
You will get access to the number of incoming calls, number of leads, cost per lead, ad design, drip campaigns effectiveness, etc.
2. Here’s the table with the tasks for the 1st month. Task statuses will be updated online:
Fees & Payment details
Facebook Ads are paid separately. Payments for Facebook ads will be charged from your card for full control of your costs. You’ll start those payments only after we set up everything on our side, i.e. after tuning up your DriverReach account and setting up Facebook ADS.
The cost of the 1st month is around $3,400. Further on the cost will depend on the scope of work and business tasks that should be fulfilled.
Every task by every specialist will be evaluated in a timely manner and reported to you at the end of the month.
Our services for the first month are paid upfront, and on a "pay-as-you-go" basis monthly thereafter.
$3,400 for the 1st month is a ballpark cost. Cooperation with our clients has proved that instant feedback from the client expedites the process a lot: all the setup can be accomplished in 15-18 business days. You also need to consider that if the setup and launch requires less than $3400 in the first month, then the remaining budget will just go to the next month.
We look forward to your feedback,
Business Development Manager