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Vivid Vision Book Summary

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WHAT IS A VIVID VISION

A Vivid Vision is a powerful 5-6 page document that paints a vivid description of what your company looks like, feels like, and acts like three years into the future as if it’s already happened.

The tool will help you attract top talent, align your current team, stay focused, and keep yourself motivated… even in the most challenging circumstances.

You have a big vision for your company, and you want to get your whole team on board.

As the entrepreneur, CEO, or founder, it’s your job to design what the future of your company looks like. And to make it crystal clear, so your team, shareholders, and clients can get on board to help you turn that vision into a reality.

You know that: A business that knows where it’s going is more likely to get there.

Whatever challenges you’re facing in your business right now…

• Team members or contractors who constantly ask you what to do each step of the way so you’re not able to focus on running the company…

• Top team members leave to work at other companies, or great employees don’t choose to work with you…

• You want to scale, yet you get dragged into the day-to-day “how” and have to micromanage because the team can’t see the BIG picture…

• Or, maybe you’ve got a clear vision of where you want to go in your head, but you have a hard time communicating it in a way that’s inspiring and motivating to others…

A Vivid Vision can help you.

It’s a powerful tool to attract top talent, align your current team, stay focused, and keep yourself motivated… even in the most challenging circumstances.

It will help you make your company’s future a place you and your team want to visit.

Imagine you step into a time machine and arrive on December 31st, three years into the future.

What does your company need to look, feel, and act like three years out to be a place you and everyone else wants to visit?

Would you be excited to visit your future if:

• You double, triple, or even 10x your revenue?

• Systems and processes are so tight that when you leave on family vacation you know you don’t have to check your phone because everything is running smoothly?

• Your company is listed as a Top Place To Work and written up in the

Harvard Business Review, Forbes, Inc. Magazine, etc.?

• You have a self-managing team with top talent that takes just as much responsibility in growing your company as you do?

• Investors are so bought into your vision that they’re happy to hand over the funding you need so you can scale faster?

• You create a powerful legacy that will live on and impact team members, clients, and the community for years to come?

...Then the Vivid Vision is the most important document your company is missing.

And it can help you achieve all that (and often even more) in three years or less.

When you and your team can clearly see, feel, and experience your vision, everyone and everything will begin to move in that direction.

Because words matter. Literally. By putting your vision into words, it will begin to turn into your reality.

ORIGIN OF THE VIVID VISION

This Is The Document That Helped One Company Grow To $100M, Get Featured On Oprah, And Be Written Up In The Harvard Business Review… All In Only 3 Years

There’s a saying that goes, “There are entrepreneurs that have been in business ten years… and others that have repeated the same year ten times.”

That’s exactly where CEO Brian Scudamore and COO Cameron Herold found themselves with 1-800-GOT-JUNK? years ago.

It was 1997, and their revenue had stalled at $1M for eight years. They didn’t know what to do.

Until they learned about a visualization technique that Olympic athletes use where they visualize themselves winning the gold medal ahead of time.

They thought, “If Olympic athletes do this, why don’t we?”

So they sat down and created what is now called a Vivid Vision.

Brian sat down and created what we now call a Vivid Vision®. He called it a Painted Picture.

Cameron joined him as COO and in just a few years the company went on to…

Turn into a $100M multinational company… Appear on Oprah…

Be featured in the Harvard Business Review…

And be listed as the #2 workplace culture in Canada.

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HOW TO BEGIN TO CREATE YOUR VIVID VISION

Go somewhere where you’re inspired, somewhere around nature with no laptop, iPhone, or computer. Just you, a notebook, and a pen. Allow your mind to drift. Allow your mind to dream. Allow your mind to think about the company three years into the future. Start picturing yourself already there.

Pretend you hopped into a time machine and stepped out three years into the future. You get out of the time machine and walk around your company: What do you see? What do you feel? What do you hear? Get as specific as possible. Remember, you’re writing down what you see NOT how you got there.

Use the Vivid Vision Mindmap to help you start brainstorming some ideas.

VIVID VISION MINDMAP

In this guide you’ll find a template you can print off and use. Simply jot down points as they come to you. It will prompt you to think about areas of your business like:

• What are your customers saying about your company?

• What are employees saying?

• What is the media writing about you?

• What do Operations look & feel like?

• How about Marketing?

• Sales?

• Culture?

Remember to write in the present tense, as if it’s already come true. You don’t have to write a ton of numbers or metrics. It’s less about specific measurables and more of a qualitative description. For this part of the process focus on bullet points and jotting down the ideas that pass through your mind that you would love. Don’t worry about writing full sentences right now.

TEMPLATE & QUESTION PROMPTS

To help you through this process, I’ve provided some question prompts to think about in each of the sections you expand upon in your Vivid Vision. Use the prompts as a launchpad to jot down ideas and notes and create more clarity for yourself and those you share your Vivid Vision with.

From there you’re ready to create your first draft.

[Your Company Name] Vivid Vision [3 Years From Today]

Snapshot

The following is [my/our] [insert year] Vivid Vision. Creating a Vivid Vision brings the future into the present, so we can have clarity on what we are building now. It’s a detailed overview of what [my/our] business will look like, feel like, and act like three years out—by [month] [day], [year].

Why I Do What I Do [Or: Why We Do What We Do]: [short, only 1-3 sentences around your why/core purpose.]

Core Values

[4-5 total values, 1-2 words each. Include 1-2 sentence descriptions for each value.]

Culture

[Paint the picture. Use sensory language. What does the team culture look like? What does it feel like? What does it sound like? Are there any incentives for growth? Opportunities for personal/professional development?]

Team/ Employees

[Who is the driving force behind the business? List specific key roles, if applicable. What is the main function of each of these individuals? What do employee reviews on Indeed, Glassdoor, etc. say about the company?]

Core Business Activities OR Products/ Services

[Ex: What does your company do? Give each product/ service its own section and describe what it looks and feels like. What is your USP (Unique Selling Proposition)? What are you doing to stand out from your main competitors?]

Operations

[What does your HR department look like? Customer Service? How do your customers describe you as a company? What do your online reviews say?]

Offices/ Headquarters

[Do you have an office? Imagine walking into it... Where are you (town, city, or state)? What specifically do you see? What do you hear? How do you feel? What do you smell? What do you taste?]

Sales & Marketing

[How do you attract your ideal clients? What does your marketing strategy look like (SEO, Social Media, PR, Word of Mouth, etc.)? Give specific examples, if possible. How has this been successful?]

Media & Awards

[What is the media saying about your business? What specific awards have you received? What specific articles have been written about you (“Top 10 Places To Work, As Voted By Employees In [Region],” “Fastest Growing [Industry] Companies”)? Have you been mentioned in any reputable online magazines? If so, which ones (Forbes, Inc. 5000, etc.)?

Financials

[What are your sales? Yearly revenue? Profit? What is your annual growth rate?]

Community Involvement/ Giving Forward

[What specific local or global charities/organizations do you support? What does this look like? How do you support them (monetary donations, physical participation, etc.)? Why do you support them?]

Founder Feeling

[Option 1: Who are your mentors? What does personal growth mean to you and what does this look like? How do you spend your time? What does your day-to-day look like? How do you feel?]

[Option 2: How did you get into this industry/business? Share your story, what motivated you to start your business and why the work you do is important.]

[Optional: Include your signature.]

Bonus Sections

*To include ONLY if relevant to your business

Advisors

[How do your coaches, lawyers, accountants, etc. describe you?]

Suppliers

[How do your suppliers describe you as a company to work with?]

Engineering/IT

[What does this department look and feel like?]