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Product Launch Plan™ by Optiblack

Launching a new feature or a product ? Use this template to fine tune your entire launch plan
VR
Vishal Rewari
Product launches involve several teams, including the sales team, the customer support team, product teams, product marketing, event management, and even managers.

info

This Launch plan is by
Optiblack
⁠
⁠

⁠
Optiblack
⁠
is a SaaS Product Growth firm, build scaleable products and increase paying users

Subscribe to our growth newsletter SaaS Product Growth for more such resources and growing SaaS

How to use this list?

Copy the doc to your Coda workspace
Based on product launch or feature launch follow the checklist
Assign the person responsible
Modify the checklist as per your internal process

Product Launch Checklist
Step
Action
Select list
Progress
Team Responsible
Notes
Go-to-Market (GTM) plan
9
Consolidate your persona, positioning and messaging work
Product Launch
000
​
Open
Decide on a sales strategy
Product Launch
000
​
Open
Conduct a sales and marketing material impact assessment
Product Launch
000
​
Open
Create your marketing plan - incl. timelines and assigned tasks
Product Launch
000
​
Open
Create your sales enablement plan
Product Launch
000
​
Open
Create your post-launch plan
Product Launch
000
​
Open
Resource costing and budget allocation
Product Launch
000
​
Open
Security testing of the application
Product Launch
000
​
Open
User testing of the application
Product Launch
000
​
Open
Collateral creation/updates
21
Circulate your GTM template with relevant teams/departments
Product Launch
000
​
Open
Create a collateral calendar/timeline
Product Launch
000
​
Open
Blog posts
Product Launch
000
​
Open
Social posts - paid and organic
Product Launch
000
​
Open
Whitepaper
Product Launch
000
​
Open
Webinar
Product Launch
000
​
Open
Press release
Product Launch
000
​
Open
New web pages
Product Launch
000
​
Open
Existing web pages
Product Launch
000
​
Open
Video demo
Product Launch
000
​
Open
Email copy - prospects
Product Launch
000
​
Open
Email copy - customers
Product Launch
000
​
Open
Push notifications
Product Launch
000
​
Open
Guides
Product Launch
000
​
Open
FAQs
Product Launch
000
​
Open
User guide content
Product Launch
000
​
Open
Map and define up/cross-sell messaging
Product Launch
000
​
Open
Onboarding messages - either create new or assess the impact on your existing ones
Product Launch
000
​
Open
Customer feedback survey/forms
Product Launch
000
​
Open
Adverts
Product Launch
000
​
Open
Customer testimonials (from beta version, if applicable)
Product Launch
000
​
Open
Sales enablement
10
Sales training content
Product Launch
000
​
Open
Sales one-pager
Product Launch
000
​
Open
Battlecards
Product Launch
000
​
Open
Training sessions
Product Launch
000
​
Open
Cheat sheets (if required)
Product Launch
000
​
Open
Demo/training video
Product Launch
000
​
Open
Email templates
Product Launch
000
​
Open
Pitch decks
Product Launch
000
​
Open
Playbook
Product Launch
000
​
Open
Sales Kit as per ICP
Product Launch
000
​
Open
Internal launch
14
Kickoff deck
Product Launch
000
​
Open
Change Management Decks
Product Launch
000
​
Open
Social selling aids
Product Launch
000
​
Open
Determine which people and departments will be impacted
Product Launch
000
​
Open
Put a communication plan in place
Product Launch
000
​
Open
Arm the right people with the right information - ideally face-to-face
Product Launch
000
​
Open
Create and share a central and accessible location to store content
Product Launch
000
​
Open
Ask for feedback
Product Launch
000
​
Open
Keep a clear and open line of communication/support
Product Launch
000
​
Open
If applicable, launch/test beta version
Product Launch
000
​
Open
Make sure partners are aware of the launch
Product Launch
000
​
Open
Create and document release notes
Product Launch
000
​
Open
Make sure everyone has what they need before launch
Product Launch
000
​
Open
Collect all NFI Distribution channels
Product Launch
000
​
Open
External launch
11
Stress test every customer and prospect touch point
Product Launch
000
​
Open
Leveraging NFI Distribution channels with a communication plan
Product Launch
000
​
Open
Have a crisis plan in place
Product Launch
000
​
Open
Stick to marketing tactics as per your marketing plan
Product Launch
000
​
Open
Make internal contact point(s) known company-wide
Product Launch
000
​
Open
Keep everyone up-to-date with any delays/issues
Product Launch
000
​
Open
Messaging for Non-ICP
Product Launch
000
​
Open
Messaging for ICP
Product Launch
000
​
Open
Pre-Onboarding
Product Launch
000
​
Open
Onboarding
Product Launch
000
​
Open
Customer Journey Mapping with content
Product Launch
000
​
Open
Analysis
4
Monitor and optimise all marketing channels
Product Launch
000
​
Open
Measure onboarding effectiveness - refine/change if necessary
Product Launch
000
​
Open
Define your cost per acquisition (CPA) for each channel
Product Launch
000
​
Open
Monitor website and useage analytics and act if/where necessary
Product Launch
000
​
Open
Feedback
5
Release a post-launch survey
Product Launch
000
​
Open
Gather feedback from customer and prospect-facing teams
Product Launch
000
​
Open
Prioritise tickets/change requests
Product Launch
000
​
Open
Conduct win-loss interviews
Product Launch
000
​
Open
Collect customer case studies
Product Launch
000
​
Open
⁠



Feature Launch Checklist
Step
Action
Select list
Progress
Team Responsible
Notes
Go-to-Market (GTM) plan
9
Consolidate your persona, positioning and messaging work
Feature Launch
000
​
Open
Decide on a sales strategy
Feature Launch
000
​
Open
Conduct a sales and marketing material impact assessment
Feature Launch
000
​
Open
Create your marketing plan - incl. timelines and assigned tasks
Feature Launch
000
​
Open
Create your sales enablement plan
Feature Launch
000
​
Open
Create your post-launch plan
Feature Launch
000
​
Open
Decide the Product Metrics for the feature and setup tracking
Feature Launch
000
​
Open
Security testing of the application
Feature Launch
000
​
Open
User testing of the application
Feature Launch
000
​
Open
Collateral creation/updates
19
Create a collateral calendar/timeline
Feature Launch
000
​
Open
Blog posts on the feature
Feature Launch
000
​
Open
Social posts - paid and organic
Feature Launch
000
​
Open
Webinar
Feature Launch
000
​
Open
Press release
Feature Launch
000
​
Open
New web pages
Feature Launch
000
​
Open
Existing web pages
Feature Launch
000
​
Open
Video demo
Feature Launch
000
​
Open
Email copy - prospects
Feature Launch
000
​
Open
Email copy - customers
Feature Launch
000
​
Open
Push notifications
Feature Launch
000
​
Open
Guides
Feature Launch
000
​
Open
FAQs
Feature Launch
000
​
Open
User guide content
Feature Launch
000
​
Open
Map and define up/cross-sell messaging
Feature Launch
000
​
Open
Onboarding messages - either create new or assess the impact on your existing ones
Feature Launch
000
​
Open
Customer feedback survey/forms
Feature Launch
000
​
Open
Adverts
Feature Launch
000
​
Open
Customer testimonials (from beta version, if applicable)
Feature Launch
000
​
Open
Sales enablement
10
Sales training content
Feature Launch
000
​
Open
Sales one-pager
Feature Launch
000
​
Open
Battlecards
Feature Launch
000
​
Open
Training sessions
Feature Launch
000
​
Open
Cheat sheets (if required)
Feature Launch
000
​
Open
Demo/training video
Feature Launch
000
​
Open
Email templates
Feature Launch
000
​
Open
Pitch decks
Feature Launch
000
​
Open
Playbook
Feature Launch
000
​
Open
Sales Kit as per ICP
Feature Launch
000
​
Open
Internal launch
13
Kickoff deck
Feature Launch
000
​
Open
Change Management Decks
Feature Launch
000
​
Open
Social selling aids
Feature Launch
000
​
Open
Determine which people and departments will be impacted
Feature Launch
000
​
Open
Put a communication plan in place
Feature Launch
000
​
Open
Arm the right people with the right information - ideally face-to-face
Feature Launch
000
​
Open
Create and share a central and accessible location to store content
Feature Launch
000
​
Open
Ask for feedback
Feature Launch
000
​
Open
Keep a clear and open line of communication/support
Feature Launch
000
​
Open
If applicable, launch/test beta version
Feature Launch
000
​
Open
Make sure partners are aware of the launch
Feature Launch
000
​
Open
Create and document release notes
Feature Launch
000
​
Open
Make sure everyone has what they need before launch
Feature Launch
000
​
Open
External launch
11
Stress test every customer and prospect touch point
Feature Launch
000
​
Open
Leveraging NFI Distribution channels with a communication plan
Feature Launch
000
​
Open
Have a crisis plan in place
Feature Launch
000
​
Open
Stick to marketing tactics as per your marketing plan
Feature Launch
000
​
Open
Make internal contact point(s) known company-wide
Feature Launch
000
​
Open
Keep everyone up-to-date with any delays/issues
Feature Launch
000
​
Open
Messaging for Non-ICP
Feature Launch
000
​
Open
Messaging for ICP
Feature Launch
000
​
Open
Pre-Onboarding
Feature Launch
000
​
Open
Onboarding
Feature Launch
000
​
Open
Customer Journey Mapping with content
Feature Launch
000
​
Open
Analysis
4
Monitor and optimise all marketing channels
Feature Launch
000
​
Open
Measure onboarding effectiveness - refine/change if necessary
Feature Launch
000
​
Open
Define your cost per acquisition (CPA) for each channel
Feature Launch
000
​
Open
Monitor website and useage analytics and act if/where necessary
Feature Launch
000
​
Open
Feedback
5
Release a post-launch survey
Feature Launch
000
​
Open
Gather feedback from customer and prospect-facing teams
Feature Launch
000
​
Open
Prioritise tickets/change requests
Feature Launch
000
​
Open
Conduct win-loss interviews
Feature Launch
000
​
Open
Collect customer case studies
Feature Launch
000
​
Open
⁠


This Launch plan is by Optiblack
Optiblack is a SaaS Product Growth firm, build scaleable products and increase paying users
How to use this list?
Product Launch Checklist
Feature Launch Checklist
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