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Projects and Case Studies

Developing a Runner Community for an International Sports Brand

Company

TrueRevo
TrueRevo is a Swiss designed, international sports brand that brought innovation in market for runners with its pocket shorts to hold phone.

Objective

Developing a digital marketing strategy for Strava Athletic Community

Solution

Vishal was given the task of developing a Strava Community of runners. Strava is a community of athletes and app used by runners to maintain and share their daily runs and track progress.
The process started with analysing how the runners operate and function. How they use the community and what do they mean by community.
The approach that worked for us to get initial members was
Connecting with local influencers, asking them to join the community and share it with others
Using the email list of the brand to divert traffic on community
Existing users of Strava were approached and invited to join community.
Content marketing

Content marketing on why you should join a club
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Screenshot 2020-08-31 at 6.39.47 AM.png
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After initial few runners joined we started engaging with them with recognition and posting about the runner of week and sharing about the story of runners on Instagram channel
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Screenshot 2020-08-31 at 6.39.19 AM.png
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Community on Strava
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Screenshot 2020-08-31 at 6.41.20 AM.png
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Impact

Developed a community of ~190 Athletes in a month within launch with only 1 hour per day investment in Sept 2018. Currently at Aug 2020 we have 638 members in community.
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