Platora: Q&A Competitive Landscape
Research and insights compilation: May 8-May 21
Shareout with entire team: May 21 (please schedule the meeting with the team as we get near the date)
Understanding today’s q&a experiences in other existing platforms will help Platora set its benchmark, find its unique opportunities, and work towards filling the gaps that other platforms provide its value in.
We’ll use the
to document the following for each of the competitors, (products listed under competitors sections)
Basic information (founding year, $ of users, valuation) →
Key will fill this information out
What are the major things we want to call out (highlight) that’s working well/or not for the users?
What features does the product have that elevate their experience?
Experience summary (feel free to amend the criterias freely)
Overall summary about the experience
receiving/replying to a question
Finding a question already answered
a way of ‘reacting’ to Q&A content
How the platform provider is rewarding those users who answer the questions?
What you liked about the experience
Improvement ideas for Platora
What are the patterns we see across the different platforms?
What are the things/improvements we should implement on Platora that we don’t have today?
*add any other sections of the research deck to accommodate to your needs
Zhihu (didn’t do because I can’t read many of the Chinese characters)
Understanding today’s Q&A experiences in other existing platforms will help Platora set its benchmark, find its unique opportunities, and work towards
filling the gaps
that other platforms provide its value in.
User goal #1 - Asking a question to a user. If a user has a question for someone, they want to be able to ask a question.
User goal #2 - Answering/Receiving a question
User goal #3 - Finding a question that’s already been asked
user goal #4 - reacting to content
user goal #5 - being rewarded for answering content
Top 5 Findings/Insights
across websites is a popular trend
for asking questions is a huge trend (they usually ask the user to check if their question has been answered already before posting to a community)
Sorting or organizing questions
when they come in is very useful, in terms of questions directed towards the community versus questions directed towards you
Websites find a way to
appreciate or recognize
people who post questions, and people who post answers.
Websites give users
different ways to react
or respond to answers (emoji reactions, upvotes, downvotes, awards, badges)
These websites make finding interesting questions/posts very
(I still wouldn’t use it to pass time because it’s reading heavy) so that you engage with the content
Note: Many of these platforms show
or questions that are not tailored to my interests, so i’m not motivated to answer questions
Applications to Platora
Find a way to check
questions (we don’t want answerers to waste their time)
Find a way to
questions that are asked to users
and appreciate users’ answerers so they feel empowered to answer more
(Long term) make finding interesting questions
Give users a personalized feed tailored to their
Feature comparison chart
The charts above gives more context whereas this comparison chart below is a quick way to see how other competitors compare and contrast with Platora
I used ✅ for yes and ❌ for no