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Competitive Audit

Competitive audit for Platora

Platora: Q&A Competitive Landscape


Researcher:
Victoria Peng

Timeline:
Research and insights compilation: May 8-May 21
Shareout with entire team: May 21 (please schedule the meeting with the team as we get near the date)



Why?
Understanding today’s q&a experiences in other existing platforms will help Platora set its benchmark, find its unique opportunities, and work towards filling the gaps that other platforms provide its value in.

How?
We’ll use the
to document the following for each of the competitors, (products listed under competitors sections)

Individual
Basic information (founding year, $ of users, valuation) →
Key will fill this information out
Experience callouts
Audit of core experience
What are the major things we want to call out (highlight) that’s working well/or not for the users?
What features does the product have that elevate their experience?
Experience summary (feel free to amend the criterias freely)
Overall summary about the experience
Core Experiences
asking a question
receiving/replying to a question
Finding a question already answered
a way of ‘reacting’ to Q&A content
How the platform provider is rewarding those users who answer the questions?
What you liked about the experience
Improvement ideas for Platora
Overall
Research summary
Top 5 findings/insights
What are the patterns we see across the different platforms?
Applications to Platora
What are the things/improvements we should implement on Platora that we don’t have today?
Other thoughts


*add any other sections of the research deck to accommodate to your needs

Competitors
Quora
Zhihu (didn’t do because I can’t read many of the Chinese characters)
Answers.com
Reddit
AskFM
Optional
Fluther
Facebook page
Tik tok
Instagram
Google


Basic Information











Competitive audit

Top 5 Findings/Insights

Applications to Platora

Feature comparison chart

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