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VMLA Analytics Project Dashboard
LA Onboarding Hub
Instructions for adding clients & milestones:
View of Go Life Schedule
Name
🚀 Go Life 🚀
Requirements
Taxonomy
Measurement
Adhoc Reporting
Dashboard
1
Alaska Airlines
2/1/2023
1/18/2023
1/25/2023
1/31/2023
2/8/2023
3/3/2023
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Onboarding Health 2
In-progress
3
At risk/Blocked
2
Completed
4
Custom Dashboard Launch
Platform Access
Dashboard Design & Client Review
Data Integration and Daily Process Automation
Snowlfake Client Setup
Custom Dashboard 1st Draft Publication
Design Feedback
Update Dashobard Design to Align on Team Feedback
Dashboard QA
Veelocity Template Production Push
Client Communication & Dashboard Access
Alaska Airlines
Stephen Roach
Adhoc Reporting
Design of media delivery in spreadsheet or summary email
Review of data pipelines for report suite
Media sign off on report suite
Templates Review
Data integration
Week 1-2 reporting lauch
Alaska Airlines
Stephen Roach
Measurement Framework
Archive framework on GDrive
Framework template internal review
Framework template external review & approval
Indeed
Stephen Roach
Media Taxonomy
Global Framework - Taxonomy builder
Global Framework - Test****
Validation
Alaska Airlines
Stephen Roach
Media Taxonomy
Global Framework - Taxonomy builder
Global Framework - Test****
Validation
Alaska Airlines
Stephen Roach
Team Formation
Alaska Airlines
Stephen Roach
Requirements
Historical data (client, prior agency)
Historical reporting
Benchmarks
Confirm fiscal calendar reporting (ex: retail/CPG)
Client owned measurement: Site Analytics
Client owned measurement: MMM
Client owned measurement: MTA
Client owned measurement: Research
Confirm media plan (platforms,channels, go-live date)
Performance Media conversions
Client Deep Dive: Review/Questions on data req (EDW, GA, etc)
Alaska Airlines
Stephen Roach
Platform access
Platform Access, direct login permissioned
Alaska Airlines
Stephen Roach
Measurement Framework
Archive framework on GDrive
Framework template internal review
Framework template external review & approval
Alaska Airlines
Stephen Roach
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