Historical data (client, prior agency)
1
Client Deep Dive: Review/Questions on data req (EDW, GA, etc)
2
Confirm fiscal calendar reporting (ex: retail/CPG)
4
Client owned measurement: Site Analytics
5
Client owned measurement: MMM
6
Client owned measurement: MTA
7
Client owned measurement: Research
8
Confirm media plan (platforms,channels, go-live date)
9
Performance Media conversions
10