Degree
Product & Growth Bootcamp
Field of study
Business Administration and Management, General
Grade
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Activities and societies
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Description
GrowthX is a product and growth Bootcamp created by leaders from companies like Dunzo, Sokrati, Razorpay, CRED, and the likes. GrowthX alumni are from the top companies in India like Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco, Unacademy, Khatabook Edelweiss, MobiKwik, Kotak Mahindra, Smallcase, Toppr and many more. What I could do post GrowthX: Acquisition: Decision framework & deep dive into four major acquisition channels viz organic, ads, referral, product integrations. How to scale acquisition channels? & more. Onboarding. How to design onboarding for high growth. Breakdown of how to design onboarding for web and mobile products Engagement & Retention: Different types of engagement frameworks. How to segment users to drive maximum engagement. How we should look at retention and reduce churn. Monetization. How to decide the framework to monetization? How to tie in monetization with retention? Growth Teams & Processes. How to build a growth process a team? How to set up & evolve growth teams? How to build and nurture a growth culture? Capstone Project. A 3-week capstone project. The project is done with a team of marketers, designers, product managers etc to build an end to end growth strategy from acquisition to monetization.