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Video Production SOP

Processflow

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Accountable for this step: NAME
Video Planning includes the following steps:
Create Dropbox Folder with “Source Material” Subfolder
The formatting must be date of creation in front yyyyMMdd_videotopic
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Add Folder to Table
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Add Notes (Script) for Video recording
Add Release Date
IMPORTANT:
As soon a Release Date is added, the automation rule “vid_Status to Recording” will be triggered moving the video from Planning to Recording.

Accountable for this step: NAME
Any recordings via Screenflow need to be rendered in mp4 and added to the related DB folder BEFORE setting the task status to “Editing”.
OBS recordings need to be remuxed and then rendered as well.

Accountable for this step (Standard Videos):
Responsible for video edits: NAME
Responsible for Thumbnails: NAME
Accountable for this step (CHAT Videos): NAME
Responsible for video edits: NAME‘s Agency
Responsible for Thumbnails: NAME
Once the video is recorded and sent to the section, the responsible team members will find everything to complete editing.
All files will and MUST be located in the dropbox folder provided in the refering column.
The Thumbnail needs to be added to the related Dropbox folder
Then check the Checkbox “Thumbnail Ready
This will unlock “For Approval” button. Only the Accountable person mentioned above is allowed to hit this button!
The final step of the editing is to provide the v1 or vx.x of the edit in the Dropbox Folder.
Once the edit is in the DB folder, the accountable person presses “For Approval” button.
This will send the video task to the section to
@Tom Solid
.
If edit is fine, it wont get back to editing.

Video Rejected

If something is missing, it will come back to Video Editing with one or more comments in the “Change Comments” field to resolve. Then repeat from step 4. onwards. You will see a 🔴 as indicator that edits are needed
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Then open the task
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Then find comments in the text box:
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4. When changes applied, then tick VID Checkbox and send for approval again.

See Scheduling Column for videos assigned to complete.
Go to Project Folder to access the Dropbox screen showing folders: Project Files and Source Files. The final video is in the Project Folder. Download items.

Youtube

Add Thumbnail

For Thumbnail file: see "Thumbnail URL"
• Upload onto YouTube
• End Screen > choose "use previous End Screen" position correctly.
• Check the link of website icon is positioned correctly.
• Add title based on video name.
• Add first 3 lines to YT blurb.
• Add Timestamps of key points in video.
• Mark as “unlisted”

Add Cards

With Cards we point people to relevant information mentioned in the video.
Either to our website or other videos of our YT channel.
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Add Endscreen

Add Description

Add three lines (max) as description
Add Chapters if possible

Add to Playlist

Look for High Level Playlists such as
CHATS
TOOL REVIEWS
TECH REVIEWS
SPECIALS
NEWS

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If possible and if it is a NEWS video, look or create a playlist for the app mentioned in the video

CoSchedule

Highlight URL, take to CoSchedule, to create Campaign. ( @Tom Solid to give me access to CoSchedule)
Go to Social Campaign
Add Title as per video name
Click link icon and add the YT video.
Same Day as Publish > select each channel individually.
Twitter: delete title from link and add a headline, add appropriate and minimal @mentions and #tags, only want one place for people to click, ie YT video.
Click preview > Click 'x' to delete image link.
Click Analyze.
Add emojis as appropriate
Copy all, save
Create New social message for other platforms:
Choose LinkedIn: paperlessmovement and Tom Roedl, plus FB pages; #paperlessmovement and Paperless Movement pages.
Paste. Will paste previous post, showing 'permalink' of YT link.
preview.
Remove link of image, so only YT link is active.
Click: Analyze, optimize as appropriate.
LinkedIn: choose time to publish either: "Best Time" or "Same Time as Publish" Save. Select time (ensuring Berlin timezone) and check Tube Buddy for their suggested time.
For now, select "Pending Review".
Once ok, go to YouTube and change from Unlisted to Scheduled. Ensure time is 15 mins for the Campaign Scheduled time, check GMT +1.
Save

Podcast scheduling

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