Explore

Target Audience

Partnerships/leads

Personas:

⁠

Trace.Market⁠

Joe/Joanna (20-40) - CLIENT

Leads a small to middle size company, has so much to do, dont have time

Need to comply with sustainabilty regulations, but don’t know exactly how

Finds

Trace.Market⁠

and the AI tool helps him step by step to comply with his company

Multinational Fred/Freda (30-60) - Circooler &

Trace.Market⁠

CLIENT

Decision making in a huge company (Usually hotel, supermarket or agriculture) that wastes so much food products (mostly fruits and vegetables). → They want to organic material

BeeFree Pete/Petra (18-30) - Circooler CLIENT

Young individual, who wants to do something useful in life, but dont want to work regular 9-5

Hates waste and the direction the world goes towards

Have some savings, but not enough for a house, so his/her dream is to buy a van and live freely

He finds us on social media and follows our model, buys his own van and lio machine and makes 20k income the first year while travelling to locations where foodwaste needs to be saved

NotYetConsciousDecision Mark/Margaret (20-60) - Omnipass USER

He/She is worried about the climate and wanna do something about it, but doesnt have the information to really compare products

Looks for eco-tags, but they are often confusing

Heard about DPPs and seen some QR codes on products

while DPPs are becoming more and more common he/she starts using it more and more

Users:

20-40 years

Clients:

30-50

Demographics

Age: 25-65

Location: EU (or global)

Income: 24.000 EUR+ anuually

Status: Businness Owners, organisation leaders, goverment officials

Psychographics

Wants to be more sustainable

Deeply involved with organistaional activities

Need for sustainablity marketing/benefits

What are their constraints?

Limited data about their supply-chain partners

Limited time to spend with the issue

Limited resources to map out whats below the surface

Need a solution that does that → supply chain can share the costs of lighting through processes, so its cheap for everyone

1. What’s the best way to reach my audience?

Through each other by landing some costumers that are engaged - then follow through their supply-chain and their partners

2. How should I position my marketing to resonate with their values, needs, and aspirations?

It’s time to clean up whats going in the wrong and change direction as long as we can

Values: Going green helps them be ahead of competition

Needs: They need to prove how sustainable they are

Aspirations: To reach more leads/costumers

A real friend shares your succes, but also there in hardships helping you to get back on track and reach your dreams. →

Trace.market⁠

is your real-friend for sustainability - objectively looking through your processes and helps to make it more sustainable.

A real friend tells you if you are doing something well, BUT also tells you honestly if you are off the path and helps you get back on track. With

Trace.Market⁠

we are here for you, we help objectively looking through your processes and make them as green as possible.

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