Trace.Market functionality impact
General Goal:
Go through and reorganise all the materials I’ve been working on so far (Based on milestones) Marketing Goal:
I will generate 30 qualified leads through my connections and LinkedIn within 3 months My constrains:
I’ll dedicate 3 hours every week to make this happen
Tips to Guide Your Work:
Set SMART Indicators: Make them Specific, Measurable, Attributable, Relevant, and Time-Bound. Define Targets: Add specific values (%, numbers) and deadlines for each indicator. Example: "By 2025, reduce waste generation by 20%." Select Measurement Units: Use clear units like tons, percentages, or numbers of beneficiaries. Baseline Data: Ensure you can identify the starting conditions to measure progress before launching your project. Keep It Simple: Ensure your indicators are clear and easy to understand.
Write a 200-400 word reflection addressing some or all of the following questions:
How do your targets align with your project vision? How will your baseline data be relevant and easy to collect? Are your data collection methods and frequency realistic and effective for tracking progress? How will your indicators be meaningful for stakeholders and the community?
Implementation Indicators → Performance Indicators:
0. Set up NGO before global summit!!!
Within 6 months of receiving the project scholarship, we will buy a lyophilization machine, install it, and get HACCP approval.
→ With it, we can start saving at least 100kg food waste each week
→ 4800 kg annually, which will be doubled each year Within 1 year of receiving the project scholarship, we finish developing the “conscious consumer digital interface” of our ecosystem by contant testing wth 500 consumers (using 5000€ from the 20.000€ project scholarship)
→ 20% of EU citizens will use it by 2030 Within 1 year of receiving the project scholarship, we are developing the “blockchain-based interoperable and transparent supply-chain tracking platform” of our ecosystem by testing with 20 suppliers/producers/retailers (using 7.500€ from 20.000€ project scholarship) → 20% of EU organisations will use it by 2030
Performance Indicators:
At least 25.000 kg foodwaste upcycled into nutritious superfood products by 2030 By 2030 half of EU citizens will have chosen more sustainable products based on our clearly understandable product passports visualizations 50% of all organisations in the EU provide reliable data about their processes using blockchain based interoperable databases
The project's vision is to make "clearly understandable product-information and healthy diet available to everyone." The targets and indicators are closely aligned with this goal, addressing critical aspects of resilience through a multi-pronged approach.
The first target is to set up a lyophilization (freeze-drying) machine to upcycle at least 100 kg of food waste per week, doubling the capacity each year. This directly tackles the issue of food waste, contributing to the EU's goal of halving food waste by 2030. By converting perishable items into nutritious superfood products, the project aims to divert tons of waste from landfills annually.
The second and third targets focus on reaching a significant user base for the project's "conscious consumer digital interface" and "blockchain-based supply chain platform." These targets address the transparency and accessibility of product information, empowering consumers to make more sustainable choices while incentivizing organizations to provide reliable data about their processes. This aligns with the EU's dual focus on citizen empowerment and corporate accountability.
The baseline data selected is both relevant and achievable. For food waste, the project uses the EU's current annual average of 131 kg per capita as a benchmark, making the 4,800 kg/year lyophilization target measurable and auditable. For consumer engagement, the project aims for 20% adoption by 2030, which is ambitious yet grounded in the fact that only 34% of EU shoppers currently prioritize sustainability labels. The 50% blockchain adoption target for organizations sets a bold yet policy-aligned goal, considering the EU's current circularity rate of just 11.8%.
The data collection methods proposed strike a balance between rigor and practicality. Monthly audits of lyophilization output, quarterly surveys on digital interface usage, and biannual API checks for blockchain adoption ensure consistent monitoring without overburdening resources.
To further enhance the project's impact, the recommendation is to refine the definition of "sustainable products" using the EU's Product Environmental Footprint (PEF) criteria and partner with platforms like Wasteless EU to validate the behavioral metrics being tracked.
By aligning the project's targets, data, and impact with established EU frameworks, the aim is to drive sustainable and equitable transformation.
The process was this for the final:
The targets and indicators established align closely with my vision of making “clearly understandable product-information and healthy diet available to everyone”.
Each target addresses a critical aspect, such as
Practical and effective use of innovative lyophilization technology Reaching a considerable amount of consumers Reaching a considerable amount of suppliers/producers/retailers
My baseline metrics are pragmatic and anchored in existing EU datasets:
Food waste: The EU’s current annual food waste is 131 kg per inhabitant (Eurostat data ), making your 4,800 kg/year lyophilization target measurable against this benchmark. Consumer engagement: Only 34% of EU citizens currently prioritize sustainability labels when shopping . Your 20% adoption goal by 2030 is realistic, leveraging behavioral insights from segmentation studies on food waste habits . Organizational participation: The EU’s circularity rate of 11.8% (2023) provides a low baseline, making your 50% blockchain adoption ambitious but feasible with policy alignment . Data Collection Methods
Lyophilization output: Track weekly waste processed via machine logs (e.g., kg input/output) and cross-check with HACCP compliance records. Frequency: Monthly audits . Digital interface adoption: Use A/B testing with your 500-user cohort to measure engagement (e.g., time spent on product passport visualizations). Frequency: Quarterly surveys . Blockchain adoption: Partner with pilot organizations to monitor API integrations and data-sharing compliance. Frequency: Biannual progress reports . These methods avoid overcomplication while ensuring traceability, a key weakness in existing sustainability metrics . Stakeholder Relevance
Consumers: Metrics like "20% interface adoption" translate abstract sustainability goals into tangible behavioral shifts, addressing the 59% of EU citizens willing to pay more for sustainable products . Producers/Retailers: Blockchain interoperability aligns with the EU’s push for , reducing greenwashing risks and enhancing market trust . Policymakers: Annual progress reports (e.g., kg saved, adoption rates) provide actionable data for scaling solutions under the EU’s 2030 food waste targets . Key Recommendations
Refine "sustainable product" definitions using the EU’s criteria to avoid ambiguity . Partner with platforms like to validate consumer-facing metrics against regional behavioral studies . By grounding your indicators in EU policy and empirical data, your project’s scalability and impact are both credible and transformative.
National Recycling Rate