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Tiffany L. Britt, MBA

I build products, businesses, AND people.

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Complexity, you have met your match!

Your business needs to transform, but complexity often stands in the way. It comes in the form of shifting customer trends, intense competition, and a market that reinvents itself every 90 days. If that weren’t enough, you’re not sure if you have the right set of resources to tackle it all.

I am a UX and technology leader that drives digital innovation by building and managing high-performing, large-scale UX teams and products in complex, highly-matrixed business environments.

Together, we will conquer complexity and show ‘em who’s boss!


Professional Summary
I build products, businesses, and people.

I have two goals. First, I deliver profitable digital products that users love. Second, I build the "experience behind the experience"-- a well-organized team with energized employees that support the delivery of these digital products.


Areas of Expertise

TEAM LEADERSHIP
I manage, develop, and inspire diverse groups of researchers, strategists, designers, developers, data analysts, business analysts, and project managers.

PRODUCT LEADERSHIP
I develop the vision, strategy, and roadmap for an ecosystem of digital products and lead agile design and delivery teams from idea-to-execution.

CX/ UX LEADERSHIP
I evangelize CX/UX throughout the organization, educating, aligning, and mobilizing internal and external stakeholders and leaders through training and coaching.

PRODUCT BUILDER
I design and develop marketing sites, eCommerce sites, mobile apps, VR/AR, portals, tools/ calculators, and 50+ digital marketing campaigns.


Competencies

PRODUCT BUILDING
Product Management
UX/UI Design
Research & Analysis
Strategy & Planning
Content Strategy

BUSINESS BUILDING
Marketing Strategy
Business Strategy
Financial Analysis
Program / Project Management
Process Management
PEOPLE BUILDING
Relationship Building
Communication
Change Management
Hiring & Recruiting
Team Development & Training


Environments

Leading UX at Scale: Much of my experience involves providing UX leadership across a wide range of customer segments, products groups, industries groups, technology groups, regions, brands, agency partners, distributors, and subsidiaries.

Traditional Experience
20+ Years of Business, Marketing, Technology, & Design

I have led UX and digital transformation efforts at a highly-matrixed, global enterprise, an established marketing agency, a freshly minted IPO, and a small, up-and-coming startup.



At RLI, I lead vision and strategy across all customer-facing enterprise digital channels. Partnering with executives and business unit leaders, I’ve built the organization’s user experience, customer insights, and marketing capabilities.
CORE RESPONSIBILITIES
Team Management – Leading a team of full-time and freelance researchers, data analysts, UX strategists, and developers
Process / Capability Development – Establishing processes, tools, and training to deliver new web experiences and digital marketing strategies to internal clients
Product Management – Serving as a product manager for key digital platforms, evolving capabilities and functionality. Responsible for driving vision, roadmap, and backlog
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KEY ACCOMPLISHMENTS
Built an enterprise-wide design system and governance standards
Established an enterprise web accessibility compliance process and training
Consolidated several subsidiary marketing websites and technologies into one
Streamlined enterprise marketing technologies


At Caterpillar, I led the vision, strategy, and roadmap for a digital product with more than websites, including , the corporations’ primary destination for marketing content with more than 1M visitors monthly. I partnered with marketing leaders, dealers, and technology leaders across all business units, industries, and regions to synchronize business and marketing goals with customer needs.
CORE RESPONSIBILITIES
Product Team Leadership – Direct the work of a multi-disciplinary team of strategists, analysts, researchers, designers, and developers.
Program Management – Oversee multiple parallel workstreams in agile environment. Champion product vision and progress across executives, leaders and stakeholders.
Strategy Planning – Develop vision, strategy, & roadmap. Align roadmaps based on business priorities. Set clear objectives. Deploy team resources to achieve goals.
Research & Analysis – Conduct qualitative and quantitative research. Identify and prioritize gaps. Generate ideas for technology enhancements and experience improvements.
Solution Design – Build epic and feature-level strategies, UI/UX designs, and requirements. Collaborate with multiple business stakeholders and SMEs to craft strategies and designs that work across all personas and scenarios.
KEY ACCOMPLISHMENTS
Led a multi-million-dollar digital transformation effort for and several connected sites
Led the redesign of the Product Experience for
Developed a UX and content strategy for the Industry Experience redesign
Developed a design system and design process for the team
Led the design of Calculator Tools for Cat Financial
Co-led the UX strategy and design for Cat’s new eCommerce capability for Machines
Led global research efforts, as well as the creation of enterprise-level and industry-specific personas and customer journey maps
Provided strategic UX consultation for ‘s redesign and replatform
Provided strategic UX and marketing consultation for NPI launch of Cat Portable Generators
Oversaw team that redesigned Dealer Locator Tool, Navigation Menu, and Cat Product Comparison Tool
Led early UX Strategy for Virtual Product Tour (3D VR/AR) capability


At Simantel, a well-respected, award-winning marketing agency, I led a team of digital strategists, communication strategists, and UX professionals. Aligned people, processes, and technology to build agency’s digital marketing capabilities, which opened up new lines of revenue, attracted new clients, and enabled profitable, more efficient projects.
CORE RESPONSIBILITIES
Digital Transformation– Serve as key change agent by driving multiple agency-wide initiatives. Champion digital change by educating agency and client teams to increase digital capabilities and effectiveness.
Team Management– Recruit, hire, train, and develop Strategy team members. Oversee all strategy work that flows through the agency, providing leadership and support to Strategy department.
Process Management– Develop and document standardized procedures to support and streamline daily operations. Create standard deliverables & templates, enabling the team to consistently create high-quality work.
Relationship Management- Partner with other department leaders to facilitate workflow, collaboration, and communication across the company. Build relationships with partners, vendors, and freelancers to ensure smooth intercompany processes and collaboration.
Digital Marketing Strategy Development – From strategy-to-execution, provide digital leadership and strategic expertise across multiple client engagements. Plan, implement, manage and optimize global multi-channel marketing strategies with a strong focus on total customer experience.
KEY ACCOMPLISHMENTS
Deployed a talent management process to recruit, hire, train and develop Strategy team. Developed agency onboarding program.
Key driver of agency-wide process improvement initiative. Built business process maps to illustrate workflow and identify waste.
Developed strategic framework and toolkit which includes standard templates, enabling the team to consistently create high-quality work.
Project work includes Caterpillar’s Product Support, EMSolutions, Cat Connect, CONEXPO, Technician Recruiting (winner of 2014 AdAge Small Business B2B Campaign of the Year award), Global Mining, Global Construction, CSBC, MineStar, , On-Highway Legacy Engines.
In total, I built 50+ digital marketing strategies, campaigns, & websites, one of which was an AdAge B2B Campaign of the Year award winner. Strategies were often large-scale, well-funded, and global in nature and included a mix of traditional and non-traditional tactics.



I started, grew, and sold a web design and digital marketing agency, Edit-Ability, where I concepted, built, and managed a martech product and service that supported 150+ feature-rich marketing websites.
CORE RESPONSIBILITIES
Digital Marketing – Designed and developed websites, emails, and social channels. Developed digital marketing campaigns. Conducted analysis and developed optimization ideas.
Project Management– Worked with clients to define needs and project goals. Assigned resources, created project plans, and estimated project budget. Overseeing delivery of work.
Business Management– Oversaw all functional areas including support, accounting, sales, and marketing activities.
Marketing & Communications– Increased exposure through writing, video blogging, facilitating on-site workshops, and delivering online webinars
KEY ACCOMPLISHMENTS
Developed a marketing technology platform which enabled the management of more than 150 websites in one place.
Designed and implemented business development strategy which accelerated growth (70+ sites within 3 months).
Developed new capabilities and expanded services, increasing company-wide profits by 25% annually.
Redesigned processes, reducing order-to-delivery from 3 weeks to 2 weeks.
Developed standardized processes, manuals, & training documentation to support daily operations.
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TECHNOLOGY STACK INCLUDED
Websites, blogs, campaign pages, emails, social, search, and analytics capabilities
SERVICE OFFERING INCLUDED
Web Design, WordPress Design, Corporate Blogging, SEO, Social Media, Content Marketing, and Corporate Training


I provided strategic guidance and analytical support to Aventine, a freshly-minted IPO who was a leader in the renewable energy industry. Here, I provided strategy guidance and analytical support to the executive team. I also spearheaded multiple cross-departmental projects within Logistics, Marketing, Manufacturing, Finance, and Information Technology business units.
CORE RESPONSIBILITIES
Financial Modeling & Analysis– Developed business & financial models to simulate different business scenarios, growth strategies, capital budgeting decisions.
Budgeting– Co-managed $900M annual budget. Worked closely with executives across multiple departments to prepare operational plans.
Financial Reporting – Preparing external financial reports for inclusion in quarterly and annual SEC filings and Board of Directors presentations.
Business Analysis– Acted as a liaison between technical & business teams. Conducted needs analysis. Developed business requirements.& business cases.
Performance Management– Developed robust dashboards & analytics for executives to monitor operational & financial performance.
KEY ACCOMPLISHMENTS
Developed linear supply chain optimization model to identify $6M in annual supply chain cost savings.
Implemented plan that reduced quarterly barge lease by 40%.
Led effort to integrate financial system with analytics software. Resulted in increased visibility to real-time, actionable business intelligence.
Led effort to build internal software to comply with new EPA reporting requirements.
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NOTE During the time that I worked at Aventine, the company went from IPO to bankruptcy to restructure to being acquired by a competitor. I was intricately involved at varying levels throughout each of these phases.




At Caterpillar, I successfully designed and led change management efforts for several global Six Sigma initiatives that redefined business operations and SAP technology. Scope included more than 400 business users throughout 12 manufacturing facilities, 5 business units, and 5 countries.
CORE RESPONSIBILITIES
Identifying and analyzing key issues and challenges related to organizational and individual resistance to change
Developing and executing a strategic communication and learning plan to accelerate the acceptance of changes and ensure that they are sustained long after implementation
Maintaining documentation of findings including Stakeholder Maps, Readiness Assessments, Risk & Impact Analysis; Root Cause Analysis; and Desired & Future State AnalysisAccomplishments:
Coordinated multiple events that built consensus across all organizational levels
Co-Led the development of E-Learning course, on-site training sessions, and training materials
Created multiple communications including articles, interviews, videos, presentations, and visual media
KEY ACCOMPLISHMENTS
Developed and executed a strategic communication and learning plan that accelerated the acceptance of changes and ensure that they were sustained long after implementation.
Facilitated meetings & training events that built consensus and cascaded strategic vision throughout multiple organizational layers.
Created and maintained documentation of findings including Stakeholder Maps, Readiness Assessments, Risk & Impact Analysis; Root Cause Analysis; and Desired & Future State Analysis Small Business



I worked as a contractor for several small, local businesses comprehensive business and marketing plans increased revenue, managed expenses, and as a result, drove profitability and maximized business growth.
PROJECTS INVOLVED
Strategic Planning- Developing business plans; Conducting feasibility studies in order to quantify risks and assess opportunities
Marketing Management- Building marketing plans; Performing industry, competitive, and market research and analysis
Financial Management- Conducting industry and trend analysis of financial statements; Creating budgets & forecasts
LESSONS LEARNED
Demonstrated ability to think critically and adapt to varying business environments
Learned to uncover and understand business needs & requirements
Strengthened communication and interpersonal skills


Non-Traditional Experience
Building people through education and mentorship

I believe in building people, because they are the bedrock of our organizations and our communities. I often give back to the business and UX community through education and mentorship.


Adjunct Professor
As Adjunct Professor at Midstate College, I provided instruction to junior and senior level business students, both online and on-site for 10+ years.
COURSES INCLUDED
Marketing Management; Financial Management; Business Ethics; Microeconomics; Business Math; Leadership & Motivation.
Author & Writer
I have shared practical guidance to help others craft innovative marketing strategies. Most recently, my focus has been on UX Strategy for enterprises.
FUN FACT
I ran a small blog called "Small Business, Big Voice", published a book titled , and delivered an .
Speaker & Trainer
As a Speaker and Trainer, I have been honored to share my passion for business, technology, marketing and design at conferences, workshops, and classrooms.

FUN FACT
At Caterpillar, I was selected to travel the world to deliver an immersive leadership workshop to high-potential women leaders.



Education & Skills
Committed to continuous professional growth

In and out of the classroom, I am committed to expanding my knowledge and growing as a professional. I have invested hundreds of hours to ongoing professional development including workshops, conferences, & courses.

EDUCATION
Masters of Business Administration
Franklin University, Columbus, Ohio. 2007.
Bachelors of Business Administration
Midstate College, Peoria, Illinois. 2004.​
TRAINING & CERTIFICATIONS
User Experience Certification
Neilsen Norman Group, 2017.
Marketing Cloud Certifications
Oracle (Eloqua), 2014.
Certified Associate in Project Management
Project Management Institute (PMI)
Modeling & Projecting Financial Statements
KPMG Executive Education Programs
Organizational Change Management Workshops
Caterpillar University.
Plus hours more of courses, research, and conferences.
SKILLS
Management Skills
RELATIONSHIP MANAGEMENT

PROJECT MANAGEMENT

CHANGE MANAGEMENT

FINANCIAL MANAGEMENT

INNOVATION MANAGEMENT

COMMUNICATIONS

TRAINING

General Marketing Skills
DIGITAL STRATEGY

DESIGN

CONTENT STRATEGY

BRANDING STRATEGY

COMMUNICATION STRATEGY

Digital Marketing Skills
WEB DEVELOPMENT

UX / UI DESIGN

MARKETING AUTOMATION

SOCIAL MEDIA MARKETING

MOBIL MARKETING

DIGITAL ADVERTISING

SEARCH MARKETING

EMAIL MARKETING

WEB ANALYTICS

UX / UI Skills
USER RESEARCH

USABILITY TESTING

PERSONA DEVELOPMENT

CUSTOMER JOURNEY MAPPING

STORYBOARDING

WIREFRAMING

PROTOTYPING

TASK ANALYSIS

REQUIREMENTS GATHERING

INFORMATION ARCHITECTURE

INTERACTION MODELING

Programming Languages
HTML
CSS
JAVASCRIPT
PHP
SQL
Technologies
Salesforce
Adobe Experience Manager
WordPress
Eloqua (Marketing Automation)
Adobe Creative Suite
Figma / Sketch / XDEDUCATION
Masters of Business Administration
Franklin University, Columbus, Ohio. 2007.
Bachelors of Business Administration
Midstate College, Peoria, Illinois. 2004.​
TRAINING & CERTIFICATIONS
User Experience Certification
Neilsen Norman Group, 2017.
Marketing Cloud Certifications
Oracle (Eloqua), 2014.
Certified Associate in Project Management
Project Management Institute (PMI)
Modeling & Projecting Financial Statements
KPMG Executive Education Programs
Organizational Change Management Workshops
Caterpillar University.
Plus hours more of courses, research, and conferences.
SKILLS
Management Skills
RELATIONSHIP MANAGEMENT
PROJECT MANAGEMENT
CHANGE MANAGEMENT
FINANCIAL MANAGEMENT
INNOVATION MANAGEMENT
COMMUNICATIONS
TRAINING
General Marketing Skills
DIGITAL STRATEGY
DESIGN
CONTENT STRATEGY
BRANDING STRATEGY
COMMUNICATION STRATEGY
Digital Marketing Skills
WEB DEVELOPMENT
UX / UI DESIGN
MARKETING AUTOMATION
SOCIAL MEDIA MARKETING
MOBIL MARKETING
DIGITAL ADVERTISING
SEARCH MARKETING
EMAIL MARKETING
WEB ANALYTICS
UX / UI Skills
USER RESEARCH
USABILITY TESTING
PERSONA DEVELOPMENT
CUSTOMER JOURNEY MAPPING
STORYBOARDING
WIREFRAMING
PROTOTYPING
TASK ANALYSIS
REQUIREMENTS GATHERING
INFORMATION ARCHITECTURE
INTERACTION MODELING
Programming Languages
HTML
CSS
JAVASCRIPT
PHP
SQL
Technologies
Salesforce
Adobe Experience Manager
WordPress
Eloqua (Marketing Automation)
Adobe Creative Suite
Figma / Sketch / XD






Case Studies
Warning: Curves Ahead

From business to design to marketing to technology to data, my background does not follow a neat, straight line. This is a good thing because when my curvy lines met curvy business challenges, it’s a match made in heaven.


My Approach
The method behind the madness

Over time, I have developed an approach to solving tough problems. And I have applied it again and again to different challenges with great success.


Process
I have developed a strategic framework which I have used repeatedly to help me through through complex challenges and assemble the building blocks of a strategy.
SEE PROCESS ->
Principles
No matter what the challenge before me is, the following principles and mindsets guide how I show up and move work forward.
SEE PRINCIPLES ->
Values
The following values shape my life. I look for organizations and people who have shared values. ​
SEE VALUES ->



Resources & Articles
Stronger Products. Stronger Teams.

Whether you are building digital products or building a team to support your digital products, here are resources that help.

Professional Biography
Tiffany L. Britt, MBA​
Tiffany L. Britt, MBA is a Product, UX, and Martech leader who has spent 20 years leading digital transformation efforts within start-up, agency, and Fortune 100 environments. The problems that she solves have varying degrees of complexity, ambiguity, and scale. And the roles that she plays often differs depending on the need. What is common across her work: she helps companies capture business value by aligning people, process, and technology to transform their digital capabilities and drive meaningful and lasting organizational change.
Tiffany’s diverse set of capabilities, which is both broad and deep, spans management & leadership, product development & management, experience design, digital marketing, strategic planning, and organizational development. She has a history of not only translating big strategic ideas into rich engaging user experiences and digital products at scale, but also building and implementing business transformation strategies.
Most recently, Tiffany has worked to concept, develop, and manage digital products at a one of the world’s most iconic brands. Here, she led the vision, strategy, and roadmap for a marketing technology ecosystem which includes more than 100 global websites and 15 supporting technologies. She was also responsible for leading a multi-year digital transformation initiative for the company’s largest website, which has more than 1M unique visitors each month across more than 200,000 webpages and 24 regions.
Tiffany is equally as passionate about building people as she is products, and shares her business and leadership knowledge at various conferences and speaking engagements. Several times each year, she is honored to travel the world and facilitate an immersive leadership workshop for high-potential women leaders.
KEY HIGHLIGHTS
Led vision and strategy for Cat.com, a site with 100K+ pages, 1.5M+ monthly visitors, 18+ regions
Built platform which housed 100+ small business marketing websites
Developed award-winning, multi-million dollar marketing campaigns
Led multiple strategy, design, and development teams; built internal digital capabilities





Experience
Pumpkins & Persimmons


Product Designer / Sep 2017–Current
Pumpkin & Persimmons is an experience design studio that delivers thoughtfully designed products. As a product designer, I designed mobile apps, web apps, and service experiences from research to final production. I also produced presentation decks, sketches, wireframes, brand guidelines, and low and high fidelity mockups and prototypes when applicable.
Truth Tech Lab

Product Designer / May 2016–Sep 2017
Truth Tech Lab is a software design firm based in San Francisco. As a product designer, I worked closely with developers, managers, and fellow designers to strategize and craft digital solutions that would best serve clients and their customers. I designed mobile apps, web apps, and service experiences from research to final production, and produced presentation decks, data models, sitemaps, sketches, wireframes, GUI kits, brand guidelines, and low and high fidelity mockups/prototypes when applicable.
UXi Pro

Designer / Jun 2014–Apr 2016
As a UX intern, I designed a mentorship program to help future students joining the UX Bootcamps. I provided feedback on student work and met with students weekly to provide support and further feedback.

Education
Masters of Business Administration
Columbia Business School at Columbia University
New York City, NY

BS in Informatics
University of Washington
Seattle, WA
Skills
UX Design & Prototyping
Adobe Suite, Figma

Basic coding & scripting
Javascript
Python
HTML/PHP/CSS



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