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Sounds like a Plan: Business Plan Outline & Draft

Become a subject matter expert while mapping a plan to success

Course Overview

💫 Purpose

Having a business plan establishes credibility and rapport with traditional investors and partners. This is important to accelerate growth opportunities to fundraise and elevate the leadership team’s brand recognition. As founders, we typically know what our strategic plan is, we simply need to document it in an organized fashion and format that is digestible for others. This creates a foundation to support subsequent materials and conversations that lead to growth and funding opportunities.

⛳️ Objective

This exercise aims to create a business plan that outlines the vision, mission, goals, and strategic approach. By first creating an outline comprised of section headers and bullet points, we will be able to assemble a business plan draft that incorporates elements from LaunchPad as well as supporting details. It’s beneficial to have a business plan to memorialize strategic direction while also establishing an organized document that can be shared with potential partners and investors.

🎯 Goals

Create a business plan outline
Generate a formatted business plan
Incorporate LaunchPad materials in the final business plan

🛶 Activities

Prepare and organize business plan outline
Create rough draft of business plan
Finalize and design business plan

📊 Metrics

A business plan outline
A designed business plan
A resource bank supporting business model

🔓 Empowerments

Articulate your idea in written form
Assemble an impressive presentation
Review your business in totality and make strategic decisions in confidence

🛠 Resources


The Course Overview provides details on the overall purpose, objective and goals of the exercise. It provides a clear road map of activities and deliverables as well as resources you may need during or after the exercise.

Course Activity


1. Pre Course Survey

2. Course Activity & Worksheet

3. Post Course Survey



The Course Activity section provides access to the course videos, forms and surveys. There are three parts to complete. Take your time, be thorough and you will produce amazing work. Once you have completed the course you will receive a formatted copy of your responses.

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