A Day in the Life
Ask to tail a potential user for a day to better understand their Customer Journey and the challenges that arise in their life.
Research search engine searchword volume and quality within your domain
Write a blog post outlining a problem + vision and optionally boost it using a small amount of money to gauge resonance
$0-250 p. post
Interview individual customers or actors in your ecosystem to better understand their JTBD and Critical Pains.
One-to-many survey to potential target group in order to get feedback on problem, solution, and / or commercial value.
Use a digital or paper mock-up to present your concept to actual users.
Buy a Feature
F.i. in an interview, give users a limited amount of mock-currency to spend on a handful of features, to discover preference and priorities.
Create a video or animation explaining your value proposition and test with end-users for interest, understandability, retention and /or reproduction.
Build and launch a landing page explaining your value proposition and measure on-page user behaviour. (using )
Convince interested users to leave their e-mail addresses as a measure of commercial potential (using )
Allow users to pre-order your proposition at a discount, to gauge interest and commercial potential. (using )
Create a ranked waiting list where interested users can drop their e-mail addresses. Optionally gamify moving up in the list with social shares and surveys.
Run a digital ad campaign on social media or Google and measure for conversion.
Create a ‘back-of-the-napkin’ financial projection for the expected costs and earnings of your product.
A form of MVP where on the user's side things seem automated whereas behind the scenes they are solved with manual labour.
Build a fully functional MVP using no-code tools. (To be clear, the MVP DOES run on code, but you don't have to do any of the coding)
Use a functional, non-aesthetical prototype to test technical feasibility of your product.
Launch a fully functional MVP in a controlled test group for testing + learning purposes.
User Test Recording
Ask users to record themselves and provide voice-over whilst performing pre-defined tasks in a prototype.
$0-50 p. user
Launch your product on a platform s.a. Kickstarter to measure intention-to-buy whilst leveraging the crowd to raise funding.