Monetize

Sell access to a community, product, service, or asset.

AirBnB

Sell a product or service at a low base price, but use high-margin add-ons to drive profits.

Most car manufacturers

Sell advertising space on an owned channel s.a. a podcast or newsletter.

My First Million Podcast

Activate third parties (often customers) as resellers in exchange for a small fee.

Happens a lot with info-products

Using a competitor’s strength against them, by doing the exact opposite successfully.

Superhuman

Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).

Visualize Value

Pricing strategy placed on bidding, where the highest bidder gets to purchase the product.

NFTs!

Exchange products and services with other entrepreneurs instead of cash.

Some Peer-to-Peer solutions

Position your solution towards bettering the life of the 1 billion poorest people on the planet.

Cheap vaccination, education, birth control, & water filtration solutions

Act as the middleman connecting supply and demand-sides together.

RemoteOK

Build a semi-tailored solution of a product, only after the purchase order has come in.

Koenigsegg cars

Bundle different complimentary products together for a discounted price.

Happens a lot with info-products

Facilitate sessions with your audience in which you actively ideate and develop a solution together.

LEGO

Offer your specific knowledge as a service to third parties.

Notion Consutants

Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.

Recommended products on ecommerce sites

Leverage the capital of your audience to finance your business.

Gumroad

Leverage the power of your audience to produce specific knowledge / skills, or content for you.

User Generated Content

Instead of creating original products, services, or content, collect high quality products, services, and content under one roof as a resource for your customer.

Startupstash

Use gamification and experience to keep the customer around longer.

Nike Run

Collecting customer data both actively and passively to understand them better and make better offerings.

Facebook Ads

Transforming existing products / services into a digital counterpart.

Ebooks

See where you can cut out the middleman and sell your product directly to the end-consumer.

Casper

Pricing strategy to make the offer more attractive to the customer

Save 10% if you pay for a year vs per month

Selling products exclusively through digital channels.

Gumroad

Selling emotional value and the experience, rather than just the functional aspects of the product or service.

Usually strong branding, cult-like following.

Customers pay a one-time fixed rate, and then can use infinitely.

All-you-can-eat restaurants

Customers only purchase a part of an asset, vs in its entirety, together with others. They therefore pay less than they would have.

Sharing your Netflix Account

License the right to use your brand and business model in exchange for a margin of revenue.

McDonalds

A basic version of the product or service is free of charge, while a premium version is made available against additional payment.

Spotify, Dropbox, Shoutout.so

Main proposition is ‘peace of mind’ because the solution always works.

AWS

A collective of individual founders / entrepreneurs, that join forces to deliver added value, and leverage the power of organisation.

OnDeck Global Build Weekend

Attract customers with a must-have product to cross-sell unrelated high margin items.

Food & drinks at a music event

Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.

Intel Inside

The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end, thereby owning it.

Facebook as a primary browser in 3rd world countries.

Own a single, smaller step in a larger customer journey.

PayPal

Invest in (customer) data collection as your primary asset, from which multiple new business models can be developed.

Facebook Ads

License a piece of intellectual property to third parties.

Marvel. Sports Games.

Target a geographically hyperlocal audience and / or source products and services locally.

Rohan Gilkes

Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.

Apple

Selling a large range of products – some at a loss, some at a profit, with the aim of net averaging a higher profit.

Amazon

Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.

Equinox

Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.

Sneak-Peek

Create a product of which the value becomes higher as more people use it

Social Media

Offering is trimmed down to the bare minimum, with the goal to make it cheaper than the competition.

Notion Templates replacing entire business software packages

The product or service is delivered at the user’s schedule.

Netflix

One dedicated point of sale for all product- / service-types within a certain vertical.

Envato Market

Openly share all your company’s financial data in public.

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Products / Services are developed by a public community, where all documents, data, and builds are openly accessible.

Wikipedia

Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.

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Strategic alliance with another product / service provider or creator to deliver more value.

Podcast OS

Users pay per unit time, use, or other increment.

Twilio

Customers pay based on their perceived value of the product or service delivered.

Gumroad offers this option

Facilitate transactions between private individuals.

Cuppa

Pricing a product or service based on the value it delivers, rather than it’s ‘rational’ worth.

Logo Design

Position for customers willing to pay 20-50% extra for better service, sustainability, etc.

Adding a coaching session on top of an info product

Pricing and availability are determined based on customer demand

Newsletter OS

Sell your learnings from delivering a service in practice as a product.

Launch.OS

Sell the base product at a loss, but the consumables at a higher margin.

Playstation

Appeal to the customer’s investment mindset, paying a lot up front, but saving in the long term on the consumable.

Solar Panels

Paying only for the temporary use of the product. The rental period is (often) fixed.

Leasing a Tesla using Bitcoin

Reselling of goods by a third party from an owned Point of Sale

Amazon

Multiple parties working together, delivering different parts of the value, and sharing the revenue.

Apple App Store, Steam

Pricing your product differently for different income classes / backgrounds.

OnDeck

Part of the value to the customer is delivered by the customer.

Ikea, McDonalds

Sell a service or combination of services for a fixed price as if it were a product.

Web Design

Open an independent shop in an established retail space.

Instagram Shops

Spend at least part of your core business activities for social causes.

WomeninTech

Deliver a continuously updated piece of software for a fixed recurring fee.

Bubble

Sell expert in a single skill, or narrow skillset, that is scarce.

Notion Consutants

Deliver products or services on a fixed basis, for a recurring fee.

Substack

Longtail formula where you sell a wide range of products from a single Point of Sale.

Wallgreens

Serve as a platform connecting supply and demand.

Uber, AirBnB.

Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.

McDonalds “Do you want to make that a Menu?”

Create products in collaboration with your customer.

LEGO

A virtual economy selling virtual goods paid with points or tokens, sometimes purchasable with real currency. Often found in Games.

Fortnite.

Sell a brand-less product to multiple resellers, who can brand it as their own.

Many Alibaba Suppliers