Sell access to a community, product, service, or asset.
Sell a product or service at a low base price, but use high-margin add-ons to drive profits.
Most car manufacturers
Sell advertising space on an owned channel s.a. a podcast or newsletter.
My First Million Podcast
Activate third parties (often customers) as resellers in exchange for a small fee.
Happens a lot with info-products
Using a competitor’s strength against them, by doing the exact opposite successfully.
Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).
Pricing strategy placed on bidding, where the highest bidder gets to purchase the product.
Exchange products and services with other entrepreneurs instead of cash.
Some Peer-to-Peer solutions
Position your solution towards bettering the life of the 1 billion poorest people on the planet.
Cheap vaccination, education, birth control, & water filtration solutions
Act as the middleman connecting supply and demand-sides together.
Build a semi-tailored solution of a product, only after the purchase order has come in.
Bundle different complimentary products together for a discounted price.
Happens a lot with info-products
Facilitate sessions with your audience in which you actively ideate and develop a solution together.
Offer your specific knowledge as a service to third parties.
Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.
Recommended products on ecommerce sites
Leverage the capital of your audience to finance your business.
Leverage the power of your audience to produce specific knowledge / skills, or content for you.
User Generated Content
Instead of creating original products, services, or content, collect high quality products, services, and content under one roof as a resource for your customer.
Use gamification and experience to keep the customer around longer.
Collecting customer data both actively and passively to understand them better and make better offerings.
Transforming existing products / services into a digital counterpart.
Direct to Consumer
See where you can cut out the middleman and sell your product directly to the end-consumer.
Pricing strategy to make the offer more attractive to the customer
Save 10% if you pay for a year vs per month
Selling products exclusively through digital channels.
Selling emotional value and the experience, rather than just the functional aspects of the product or service.
Usually strong branding, cult-like following.
Customers pay a one-time fixed rate, and then can use infinitely.
Customers only purchase a part of an asset, vs in its entirety, together with others. They therefore pay less than they would have.
Sharing your Netflix Account
License the right to use your brand and business model in exchange for a margin of revenue.
A basic version of the product or service is free of charge, while a premium version is made available against additional payment.
Spotify, Dropbox, Shoutout.so
Main proposition is ‘peace of mind’ because the solution always works.
The Guild (Collective)
A collective of individual founders / entrepreneurs, that join forces to deliver added value, and leverage the power of organisation.
OnDeck Global Build Weekend
Attract customers with a must-have product to cross-sell unrelated high margin items.
Food & drinks at a music event
Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.
The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end, thereby owning it.
Facebook as a primary browser in 3rd world countries.
Own a single, smaller step in a larger customer journey.
Leverage (Customer) Data
Invest in (customer) data collection as your primary asset, from which multiple new business models can be developed.
License a piece of intellectual property to third parties.
Marvel. Sports Games.
Target a geographically hyperlocal audience and / or source products and services locally.
Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.
Selling a large range of products – some at a loss, some at a profit, with the aim of net averaging a higher profit.
Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.
Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.
Create a product of which the value becomes higher as more people use it
Offering is trimmed down to the bare minimum, with the goal to make it cheaper than the competition.
Notion Templates replacing entire business software packages
The product or service is delivered at the user’s schedule.
One dedicated point of sale for all product- / service-types within a certain vertical.
Open Business Model
Openly share all your company’s financial data in public.
Products / Services are developed by a public community, where all documents, data, and builds are openly accessible.
Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.
Strategic alliance with another product / service provider or creator to deliver more value.
Users pay per unit time, use, or other increment.
Pay What You Want
Customers pay based on their perceived value of the product or service delivered.
Gumroad offers this option
Facilitate transactions between private individuals.
Pricing a product or service based on the value it delivers, rather than it’s ‘rational’ worth.
Position for customers willing to pay 20-50% extra for better service, sustainability, etc.
Adding a coaching session on top of an info product
Pricing and availability are determined based on customer demand
Sell your learnings from delivering a service in practice as a product.
Razor & Blade Model
Sell the base product at a loss, but the consumables at a higher margin.
Inverted Razor & Blade
Appeal to the customer’s investment mindset, paying a lot up front, but saving in the long term on the consumable.
Renting / Leasing
Paying only for the temporary use of the product. The rental period is (often) fixed.
Leasing a Tesla using Bitcoin
Reselling of goods by a third party from an owned Point of Sale
Multiple parties working together, delivering different parts of the value, and sharing the revenue.
Apple App Store, Steam
Pricing your product differently for different income classes / backgrounds.
Part of the value to the customer is delivered by the customer.
Sell a service or combination of services for a fixed price as if it were a product.
Open an independent shop in an established retail space.
Social Business Model
Spend at least part of your core business activities for social causes.
Deliver a continuously updated piece of software for a fixed recurring fee.
Sell expert in a single skill, or narrow skillset, that is scarce.
Deliver products or services on a fixed basis, for a recurring fee.
Longtail formula where you sell a wide range of products from a single Point of Sale.
Serve as a platform connecting supply and demand.
Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.
McDonalds “Do you want to make that a Menu?”
Create products in collaboration with your customer.
A virtual economy selling virtual goods paid with points or tokens, sometimes purchasable with real currency. Often found in Games.
Sell a brand-less product to multiple resellers, who can brand it as their own.
Many Alibaba Suppliers