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Monetize
Use this database to find Revenue Models for your product.
Revenue Models
Name
Description
Type
Example
Favourite
1
Access
Sell access to a community, product, service, or asset.
both
AirBnB
2
Add-on
Sell a product or service at a low base price, but use high-margin add-ons to drive profits.
both
Most car manufacturers
3
Advertising
Sell advertising space on an owned channel s.a. a podcast or newsletter.
B2B
My First Million Podcast
4
Affiliation
Activate third parties (often customers) as resellers in exchange for a small fee.
both
Happens a lot with info-products
5
Aikido
Using a competitor’s strength against them, by doing the exact opposite successfully.
both
Superhuman
6
Assetization
Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).
both
Visualize Value
7
Auction
Pricing strategy placed on bidding, where the highest bidder gets to purchase the product.
B2C
NFTs!
8
Barter
Exchange products and services with other entrepreneurs instead of cash.
both
Some Peer-to-Peer solutions
9
Bottom-of-the-Pyramid
Position your solution towards bettering the life of the 1 billion poorest people on the planet.
B2C
Cheap vaccination, education, birth control, & water filtration solutions
10
Broker
Act as the middleman connecting supply and demand-sides together.
both
RemoteOK
11
Build-to-Order
Build a semi-tailored solution of a product, only after the purchase order has come in.
both
Koenigsegg cars
12
Bundling
Bundle different complimentary products together for a discounted price.
both
Happens a lot with info-products
13
Co-Creation
Facilitate sessions with your audience in which you actively ideate and develop a solution together.
B2B
LEGO
14
Consultancy
Offer your specific knowledge as a service to third parties.
both
Notion Consutants
15
Cross-Selling
Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.
B2C
Recommended products on ecommerce sites
16
Crowd Funding
Leverage the capital of your audience to finance your business.
B2C
Gumroad
17
Crowd Sourcing
Leverage the power of your audience to produce specific knowledge / skills, or content for you.
B2C
User Generated Content
18
Curation
Instead of creating original products, services, or content, collect high quality products, services, and content under one roof as a resource for your customer.
both
Startupstash
19
Customer Loyalty
Use gamification and experience to keep the customer around longer.
B2C
Nike Run
20
Customer Profiling
Collecting customer data both actively and passively to understand them better and make better offerings.
both
Facebook Ads
21
Digitization
Transforming existing products / services into a digital counterpart.
both
Ebooks
22
Direct to Consumer
See where you can cut out the middleman and sell your product directly to the end-consumer.
B2C
Casper
23
Discount
Pricing strategy to make the offer more attractive to the customer
both
Save 10% if you pay for a year vs per month
24
eCommerce
Selling products exclusively through digital channels.
both
Gumroad
25
Experience Selling
Selling emotional value and the experience, rather than just the functional aspects of the product or service.
B2C
Usually strong branding, cult-like following.
26
Flat Fee
Customers pay a one-time fixed rate, and then can use infinitely.
both
All-you-can-eat restaurants
27
Fractional Ownership
Customers only purchase a part of an asset, vs in its entirety, together with others. They therefore pay less than they would have.
B2C
Sharing your Netflix Account
28
Franchising
License the right to use your brand and business model in exchange for a margin of revenue.
B2B
McDonalds
29
Freemium
A basic version of the product or service is free of charge, while a premium version is made available against additional payment.
both
Spotify, Dropbox, Shoutout.so
30
The Guarantee
Main proposition is ‘peace of mind’ because the solution always works.
both
AWS
31
The Guild (Collective)
A collective of individual founders / entrepreneurs, that join forces to deliver added value, and leverage the power of organisation.
both
OnDeck Global Build Weekend
32
Hotel California
Attract customers with a must-have product to cross-sell unrelated high margin items.
B2C
Food & drinks at a music event
33
Ingredient Branding
Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.
both
Intel Inside
34
Integrator
The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end, thereby owning it.
both
Facebook as a primary browser in 3rd world countries.
35
Layer Player
Own a single, smaller step in a larger customer journey.
both
PayPal
36
Leverage (Customer) Data
Invest in (customer) data collection as your primary asset, from which multiple new business models can be developed.
B2B
Facebook Ads
37
Licensing
License a piece of intellectual property to third parties.
both
Marvel. Sports Games.
38
Local
Target a geographically hyperlocal audience and / or source products and services locally.
B2B
Rohan Gilkes
39
Lock-In
Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.
both
Apple
40
Long Tail
Selling a large range of products – some at a loss, some at a profit, with the aim of net averaging a higher profit.
both
Amazon
41
Luxury
Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.
B2C
Equinox
42
Mass Customisation
Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.
both
Sneak-Peek
43
Network Effect
Create a product of which the value becomes higher as more people use it
both
Social Media
44
No Frills
Offering is trimmed down to the bare minimum, with the goal to make it cheaper than the competition.
both
Notion Templates replacing entire business software packages
45
On Demand
The product or service is delivered at the user’s schedule.
both
Netflix
46
One-Stop-Shop
One dedicated point of sale for all product- / service-types within a certain vertical.
both
Envato Market
47
Open Business Model
Openly share all your company’s financial data in public.
both
48
Open Source
Products / Services are developed by a public community, where all documents, data, and builds are openly accessible.
B2B
Wikipedia
49
Orchestrator
Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.
both
50
Partnership
Strategic alliance with another product / service provider or creator to deliver more value.
both
Podcast OS
51
Pay-Per-Use
Users pay per unit time, use, or other increment.
both
Twilio
52
Pay What You Want
Customers pay based on their perceived value of the product or service delivered.
B2C
Gumroad offers this option
53
Peer-to-Peer
Facilitate transactions between private individuals.
B2C
Cuppa
54
Value-based Pricing
Pricing a product or service based on the value it delivers, rather than it’s ‘rational’ worth.
both
Logo Design
55
Premium
Position for customers willing to pay 20-50% extra for better service, sustainability, etc.
B2C
Adding a coaching session on top of an info product
56
Demand-based Pricing
Pricing and availability are determined based on customer demand
both
Newsletter OS
57
Selling Sawdust
Sell your learnings from delivering a service in practice as a product.
both
Launch.OS
58
Razor & Blade Model
Sell the base product at a loss, but the consumables at a higher margin.
both
Playstation
59
Inverted Razor & Blade
Appeal to the customer’s investment mindset, paying a lot up front, but saving in the long term on the consumable.
both
Solar Panels
60
Renting / Leasing
Paying only for the temporary use of the product. The rental period is (often) fixed.
both
Leasing a Tesla using Bitcoin
61
Retailer
Reselling of goods by a third party from an owned Point of Sale
B2C
Amazon
62
Revenue Sharing
Multiple parties working together, delivering different parts of the value, and sharing the revenue.
both
Apple App Store, Steam
63
Robin Hood
Pricing your product differently for different income classes / backgrounds.
both
OnDeck
64
Self-Service
Part of the value to the customer is delivered by the customer.
B2C
Ikea, McDonalds
65
Service-as-a-Product
Sell a service or combination of services for a fixed price as if it were a product.
both
Web Design
66
Shop-in-Shop
Open an independent shop in an established retail space.
both
Instagram Shops
67
Social Business Model
Spend at least part of your core business activities for social causes.
both
WomeninTech
68
Software-as-a-Service
Deliver a continuously updated piece of software for a fixed recurring fee.
both
Bubble
69
Specialisation
Sell expert in a single skill, or narrow skillset, that is scarce.
both
Notion Consutants
70
Subscription
Deliver products or services on a fixed basis, for a recurring fee.
both
Substack
71
Supermarket
Longtail formula where you sell a wide range of products from a single Point of Sale.
B2C
Wallgreens
72
Two-sided-Marketplace
Serve as a platform connecting supply and demand.
both
Uber, AirBnB.
73
Upsell
Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.
both
McDonalds “Do you want to make that a Menu?”
74
User Co-creation
Create products in collaboration with your customer.
both
LEGO
75
Virtual Economy
A virtual economy selling virtual goods paid with points or tokens, sometimes purchasable with real currency. Often found in Games.
both
Fortnite.
76
White Label
Sell a brand-less product to multiple resellers, who can brand it as their own.
B2B
Many Alibaba Suppliers
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