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Go-to-Market

Use this Page to define your Go-to-Market

Build in Public Challenge

Current Streak 🔥
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Building in Public is one of the best ways to build your capitals.
For an indie maker without a wad of cash to spend on marketing, it is a crucial skill.
Like most things worth your effort, it can be learned by doing, which is what this challenge is for.
Goal
Maintain a 30-day streak of Building in Public.
Instructions
Every day for the next 30 days, share one #buildinpublic post on Twitter.
Use the hashtag #venturism30 so that the community will find and amplify you.
Spend no more than 30 mins on each post.
Experiment with different media-types and topics.
Tracker
Day
Posted?
Media
Topic
Result
1
1
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What did you post about?
2
2
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3
3
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4
4
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5
5
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6
6
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7
7
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8
8
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9
9
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10
10
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11
11
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12
12
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13
13
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14
14
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15
15
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16
16
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17
17
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18
18
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19
19
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20
20
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21
21
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22
22
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23
23
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24
24
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25
25
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26
26
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27
27
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28
28
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29
29
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30
30
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There are no rows in this table
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Distribution Cheatsheet

You know who your True Fan is
You understand their Journey
You know their Jobs to be Done
You know their Critical Pain
You know the most valuable User Stories
You know where they hang out
You know which social-media they use
You know which subgroups they hang out in
You know which topics they follow
You know which hashtags they use
You know which communities they are a part of
You are aware of any overlooked channels they are a part of
You know which influencers they look up to
You know when they experience the problem, and what their response is
You know what their current go-to solution is
You know which types of questions they ask
You know where they go to ask questions
You know which search terms they use
You know how to get their attention and pique their interest
You know the type of content they consume
You know their preferred medium (text, image, audio, etc.)
You know the topics that interest them
You understand how to communicate about their pains
You know the lingo they use

You know the promise and offer that would intrigue them
You validated a single feature MVP with the audience
You validated which benefits / outcomes trigger your audience
You validated which objections / reservations they might have.
You can pitch your solution in anything from a word to a 5 min elevator
You validated a killer “offer they can’t refuse”
Distribution Tactics
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