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Tracy Taylor | Vision to Value
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Tracy Taylor | Vision to Value

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Career at-a-glance

Turning Vision into Value
My career is a testament to transforming visionary ideas into tangible successes, achieved through strategic partnerships with innovative CEOs.
Foundation at : Starting as a product manager, I learned the critical balance between business objectives and customer satisfaction. This role set the stage for significant value creation within a startup environment.
Leadership Across Startups: Transitioning to operations while maintaining a strong influence in product management, I served as COO at Direct Help, Platform Director at Startup America Partnership, and SVP of Product at Main Street Genome. My leadership spanned from strategic oversight to hands-on development, enabling robust growth from early stages to mature operations. I focused on building, mentoring, and expanding teams and product frameworks.
Evolving with Established Companies: Recently, my focus shifted to larger, agile organizations. In these roles, I have honed existing teams and frameworks to support continued growth and scalability.
Insights from My Journey
Flexibility Across Scales: My experiences across startups and large enterprises have been equally fulfilling. I am keen to delve deeper into these diverse environments.
User-Centric Design: I possess a profound understanding of user needs and their journeys, both related and external to our products. My expertise lies in educating teams on the significance of these insights and their direct impact on our success.
Business Acumen: Understanding the necessity of profitability, I am adept with key financial metrics like ARR and EBITDA, aligning our strategies to meet business goals.
Core Principles
Impactful Product Development: I lead product initiatives that significantly enhance customer outcomes and the bottom line.
User-Centric Design Philosophy: I advocate for designs that meet the varied needs of users across B2C, B2B, and B2B2B markets.
Innovation through Technology: I drive innovation by leveraging the potential of technology and AI.
Dates and places
June 2023 - Present, Head of Product - AI, Shelf, Stamford CT
November 2021 - March 2023, Head of Product - Commercial, Wellist, Boston MA (hybrid)
November 2015 - October 2021, VP Product / Founding Team, Upside Travel, Washington DC
2013-2015, SVP Product Development / Founding Team, Main Street Genome, Washington DC
2011-2013, Startup America Partnership, Platform Director / Founding Team, Washington DC
2005-2011, SAKR Investment LLC, Manager, Norwalk CT
2001-2004, Direct Help, Co-Founder & Chief Operating Officer, Norwalk CT
1997-2001, Priceline.com, Product Manager / Founding Team, Norwalk CT

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