Price to customers
3
2
1
2
1
3
2
1
Feature: delivery of outdoor or balcony growboxes
3
2
1
2
1
3
2
1
Solving Customer problem: growing plants alone can be isolating and lonely
1
2
1
2
1
3
2
1
Solving Customer problem: it's difficult to source reliable information on growing plants
1
2
1
2
1
3
2
Cost to the planet
1
2
1
2
1
3
2
Cost to the community
1
2
1
2
1
3
2
Benefits to the planet
1
5
1
2
1
3
2
Benefits to the community
1
2
1
2
1
3
2
Technical know-how
1
2
2
2
1
3
2
Accessibility to venue
1
5
1
2
1
3
2
Access to know-how
1
2
1
2
1
3
2
Industrial and centralised
1
2
1
2
1
3
2