Launch artifacts

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Press Releases

For each launch, create a press release or one pager that explains the details and impact of the launch.
There’s something very powerful about writing the launch press release upfront, before any work has been done on a new feature or project. Not only does it force clarity for the launcher, but it provides important context for all the reviewers.
This ritual of “working backwards” by starting each launch with the press release was initially , and has become an integral part of my product teams. Of course, you’ll want to choose a format that works best for your team. It could be a PRD, project brief, or a short press release with FAQ’s. Whatever style you choose, be sure to link to it when you create a new launch in .

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